Danish luxury watch maker Urban Jurgensen opens online boutique with annual production of less than 100 pieces

Mar 15, 2021
Danish watch brand Urban Jürgensen launched "Urban Jürgensen ONLINE" on March 15, 2021. In addition to being able to purchase rare Urban Jürgensen watches online, the website will also feature a Japan-exclusive FUN CLUB, providing special information for Japanese fans.


Born in Copenhagen, Denmark, Urban Jürgensen is one of the world's leading luxury watch brands. Since its founding in 1773, it has been beloved by discerning watchmakers.

Urban Jürgensen, whose name is in the history of watchmaking, followed in his father's footsteps and became a watchmaker in Copenhagen. After apprenticing under renowned watchmakers such as Breguet in Paris and Arnold in England, he was awarded the title of Royal Warrant by King Frederick VI of Denmark and, with his highly skilled craftsmanship, produced chronometers for the Danish Navy, leading the Jürgensen brand to great heights.

After the family's last watchmaker, Jacques Alfred Jürgensen, passed away in 1912, the company passed through several hands, but the name "Urban Jürgensen" has always held special value. Today, the Swiss workshop continues to carry on the watchmaking techniques and traditions passed down from the past.

Crafted with advanced technology that no other brand can match, the company's in-house movements feature the world's first detent escapement, as well as dials with exquisite guilloché engraving and beautiful, flowing case designs. These elegant watches, crafted by the hands of true artisans and exuding a quiet aura of understated excellence, are now highly valued by collectors and enthusiasts worldwide.


The newly opened "Urban Jürgensen ONLINE" is the brand's first online boutique in Japan. Urban Jürgensen watches, which are rare worldwide and produced in limited quantities of less than 100 pieces per year, can be purchased at any time in Japan. The site also provides content on the brand's history and craftsmanship, allowing you to enjoy choosing a watch while learning about the Urban Jürgensen story.

To coincide with the opening of the online boutique, we have also launched a Japanese FUN CLUB (https://urban-jurgensen.jp/fanclub). Membership is open to those who have not yet purchased a watch from the Urban Jürgensen collection, as well as those considering purchasing one. Registered members will receive special notifications via email.

Enjoy a special experience you can only get here at "Urban Jürgensen ONLINE."

Urban Jürgensen ONLINE
https://urban-jurgensen.jp/

Contact information for Urban Jürgensen ONLINE
https://urban-jurgensen.jp/contact



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