As the holiday season approaches, Tokyo's Omotesando district becomes enveloped in sparkling illuminations. Dior will be hosting a holiday pop-up at Omotesando Crossing, the epicenter of this dazzling aura, from November 18th to December 25th.
©Daici Ano/Courtesy of DIOR
The pop-up features numerous butterfly motifs, echoing the Dior 2024 Cruise Collection designed by Maria Grazia Chiuri. Bags and dresses feature the gold and white colors that also adorn the boutique's décor. The pop-up will also feature limited edition items, as well as new fine jewelry pieces due for release in November. The butterflies, also linked to AR content, will also take flight at the "Tree of Life" installed at Omotesando intersection, where visitors can post their wishes and create a holiday mood filled with happiness.
©Daici Ano/Courtesy of DIOR
In addition, in homage to astrology, founder Monsieur Dior's beloved, motifs of the 12 zodiac signs are featured on bags, elegant small leather goods, and silk scarves, like an ode to the fascinating and mysterious world of astronomy. Enjoy the LINE Tarot fortune-telling app supervised by Ryuji Kagami, developed for this special occasion, as well as special horoscope content. Refined details inspired by the Maison's iconic motifs celebrate the art of gift-giving, so dear to the founding couturier, transporting visitors to a more fantastical place than ever before.
©BRIGITTE NIEDERMAIR/Courtesy of DIOR
Dior Book Tote 480,000 yen (tax included) / Courtesy of DIOR
Short Coat 880,000 yen (tax included) / Courtesy of DIOR
"Bois de Rose" earrings, 880,000 yen (tax included) / Courtesy of DIOR
"Diorette" ring, 2,800,000 yen (tax included) / Courtesy of DIOR
＠Dior #Dior #DiorCruise
#DiorHolidayPopUp
#DiorFineJewelry
©Daici Ano/Courtesy of DIORThe pop-up features numerous butterfly motifs, echoing the Dior 2024 Cruise Collection designed by Maria Grazia Chiuri. Bags and dresses feature the gold and white colors that also adorn the boutique's décor. The pop-up will also feature limited edition items, as well as new fine jewelry pieces due for release in November. The butterflies, also linked to AR content, will also take flight at the "Tree of Life" installed at Omotesando intersection, where visitors can post their wishes and create a holiday mood filled with happiness.
©Daici Ano/Courtesy of DIORIn addition, in homage to astrology, founder Monsieur Dior's beloved, motifs of the 12 zodiac signs are featured on bags, elegant small leather goods, and silk scarves, like an ode to the fascinating and mysterious world of astronomy. Enjoy the LINE Tarot fortune-telling app supervised by Ryuji Kagami, developed for this special occasion, as well as special horoscope content. Refined details inspired by the Maison's iconic motifs celebrate the art of gift-giving, so dear to the founding couturier, transporting visitors to a more fantastical place than ever before.
©BRIGITTE NIEDERMAIR/Courtesy of DIORDIOR HOLIDAY POP-UP
Address: OMOTESANDO CROSSING PARK, 5-1-1 Minami-Aoyama, Minato-ku, Tokyo
Dates: November 18th (Sat) - December 25th (Mon)
Hours: 11:00 - 20:00
Address: OMOTESANDO CROSSING PARK, 5-1-1 Minami-Aoyama, Minato-ku, Tokyo
Dates: November 18th (Sat) - December 25th (Mon)
Hours: 11:00 - 20:00
Dior Book Tote 480,000 yen (tax included) / Courtesy of DIORShort Coat 880,000 yen (tax included) / Courtesy of DIOR"Bois de Rose" earrings, 880,000 yen (tax included) / Courtesy of DIOR"Diorette" ring, 2,800,000 yen (tax included) / Courtesy of DIOR＠Dior #Dior #DiorCruise
#DiorHolidayPopUp
#DiorFineJewelry
