Gentle Fluidity, a duo fragrance by world-renowned star perfumer Francis Kurkdjian, expresses modern gender freedom. The portable 35mL bottle will be available in limited quantities at select stores on June 3, 2020. The rich, all-encompassing Gentle Fluidity Gold Eau de Parfum and the vibrant, refreshing Gentle Fluidity Silver Eau de Parfum are two distinct fragrances made from the same 49 ingredients, transcending gender boundaries to bring out your unique personality and sensibility. The perfect size for daily use, portability, or gifting, the official online store, L'Atelier des Parfums, will be hosting two gift campaigns.
■About "Gentle Fluidity"
"Gentle Fluidity," created by Francis Kurkdjian, who has always observed society and its changes, depicting those stories through fragrance, is his take on modern gender. Free to express individuality without being bound by the established genders of men and women. "Gentle Fluidity" can be said to be a fragrance for a new era, where freedom of choice allows you to express your individuality.
These two fragrances, created from the same 49 ingredients, transcend the stereotypes of perfumery and are sure to move the wearer.
■Two different scents made from the same ingredients
Of the 49 ingredients used in blending the two fragrances, Francis Kurkdjian highlighted six - juniper berry essence, nutmeg essence, coriander seed essence, musk, amber wood, and vanilla accord - to create the contours of each scent and finish off each one with a pleasant fragrance.
Gentle Fluidity Gold Eau de Parfum
Rich, musky oriental notes that envelop everything. The mellow coriander seed essence, reminiscent of elegant flowers, is mellowly blended with the gourmand vanilla accord and musk, creating a bright and glamorous impression.
Gentle Fluidity Silver Eau de Parfum
A vibrant, refreshing woody aromatic fragrance. The light and refreshing juniper berry essence, reminiscent of a gin frappe, harmonizes with the dry and spicy nutmeg essence. The warm and powerful scent of amberwood lingers in the finish.
■Sophisticated Bottle Design
The original, sophisticated bottle design has been retained for the 35mL size. To distinguish the gold and silver fragrances, the bottle cap and the logo engraved on the bottle each feature their own color. The product logo engraved on the bottle features a capital "F" for Fluidity for the gold version and a capital "G" for Gentle for the silver version, creating a subtle individuality and beautiful harmony within the simple, sophisticated design.
Available in-store only and in limited quantities on Wednesday, June 3, 2020 (Available at): Salon des Parfums GINZA : SIX store, L'Atelier des Parfums Osaka Takashimaya store, L'Atelier des Parfums JR Kyoto Isetan store https://www.latelierdesparfums.jp/shops?brand=MAISON%20FRANCIS%20KURKDJIAN ●Bluebell Japan official fragrance site "L'Atelier des Parfums" https://www.latelierdesparfums.jp/shops/
[Official online shop exclusive! Campaign] ◎ "Gentle Fluidity" campaign
Customers who purchase 70mL of either "Gentle Fluidity Gold" or "Gentle Fluidity Silver" will receive a free miniature size (5mL) of the other "Gentle Fluidity" fragrance. This is a great opportunity to enjoy two fragrances, silver and gold, at once.
◎ Father's Day Campaign
Anyone who purchases Maison Francis Kurkdjian related products for over 20,000 yen (excluding consumption tax) will receive a free miniature (5mL) bottle of Aqua Celestia Eau de Toilette, an extremely refreshing and transparent musky floral citrus fragrance known as "water from the sky." Don't miss this opportunity to give your father a fragrant gift for Father's Day.
About the campaign≫≫https://bit.ly/3c7fD1T
Click here for company press release details
■About "Gentle Fluidity"
"Gentle Fluidity," created by Francis Kurkdjian, who has always observed society and its changes, depicting those stories through fragrance, is his take on modern gender. Free to express individuality without being bound by the established genders of men and women. "Gentle Fluidity" can be said to be a fragrance for a new era, where freedom of choice allows you to express your individuality.
These two fragrances, created from the same 49 ingredients, transcend the stereotypes of perfumery and are sure to move the wearer.
■Two different scents made from the same ingredients
Of the 49 ingredients used in blending the two fragrances, Francis Kurkdjian highlighted six - juniper berry essence, nutmeg essence, coriander seed essence, musk, amber wood, and vanilla accord - to create the contours of each scent and finish off each one with a pleasant fragrance.
Gentle Fluidity Gold Eau de Parfum
Rich, musky oriental notes that envelop everything. The mellow coriander seed essence, reminiscent of elegant flowers, is mellowly blended with the gourmand vanilla accord and musk, creating a bright and glamorous impression.
Gentle Fluidity Silver Eau de Parfum
A vibrant, refreshing woody aromatic fragrance. The light and refreshing juniper berry essence, reminiscent of a gin frappe, harmonizes with the dry and spicy nutmeg essence. The warm and powerful scent of amberwood lingers in the finish.
■Sophisticated Bottle Design
The original, sophisticated bottle design has been retained for the 35mL size. To distinguish the gold and silver fragrances, the bottle cap and the logo engraved on the bottle each feature their own color. The product logo engraved on the bottle features a capital "F" for Fluidity for the gold version and a capital "G" for Gentle for the silver version, creating a subtle individuality and beautiful harmony within the simple, sophisticated design.
<Maison Francis Kurkdjian>
Gentle Fluidity Gold Eau de Parfum
Gentle Fluidity Silver Eau de Parfum
35mL each, ¥14,800 each (excluding tax)
Gentle Fluidity Silver Eau de Parfum
35mL each, ¥14,800 each (excluding tax)
Available in-store only and in limited quantities on Wednesday, June 3, 2020 (Available at): Salon des Parfums GINZA : SIX store, L'Atelier des Parfums Osaka Takashimaya store, L'Atelier des Parfums JR Kyoto Isetan store https://www.latelierdesparfums.jp/shops?brand=MAISON%20FRANCIS%20KURKDJIAN ●Bluebell Japan official fragrance site "L'Atelier des Parfums" https://www.latelierdesparfums.jp/shops/
[Official online shop exclusive! Campaign] ◎ "Gentle Fluidity" campaign
Customers who purchase 70mL of either "Gentle Fluidity Gold" or "Gentle Fluidity Silver" will receive a free miniature size (5mL) of the other "Gentle Fluidity" fragrance. This is a great opportunity to enjoy two fragrances, silver and gold, at once.
◎
Anyone who purchases Maison Francis Kurkdjian related products for over 20,000 yen (excluding consumption tax) will receive a free miniature (5mL) bottle of Aqua Celestia Eau de Toilette, an extremely refreshing and transparent musky floral citrus fragrance known as "water from the sky." Don't miss this opportunity to give your father a fragrant gift for Father's Day.
About the campaign≫≫https://bit.ly/3c7fD1T
Click here for company press release details
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