To celebrate the 75th anniversary of the Serpenti, Roman high jeweler Bvlgari will open a pop-up store at the Isetan Shinjuku store from November 8th to 14th, 2023.

Venue Image/Courtesy of BVLGARI
The Bvlgari Serpenti 75th Anniversary Pop-up Store is inspired by the iconic shape of Bvlgari's historic flagship store, located at Via Condotti 10 in Rome. The store's interior design reflects the timeless structure embodied in the beautiful geometric forms found throughout the flagship store. Rome, a city that has seen centuries of diverse styles and historical periods, from magnificent ancient Roman architecture to the classical Renaissance and the splendor of Baroque, is a cradle of culture and history and remains a timeless source of inspiration for Bvlgari. The warm, dreamy light that illuminates the glamorous city of Rome, with its romantic and charming atmosphere, is also an important theme that will add a touch of elegance to the pop-up store. The Bvlgari Serpenti 75th Anniversary Pop-Up Store will offer a lineup that allows you to fully enjoy the Serpenti collection, including a wide variety of elegantly sparkling jewelry and sensual watches that will adorn your wrist for a wide range of occasions, from everyday wear to evening wear, as well as a capsule collection of handbags and wallets created in collaboration with contemporary artists Sunwoo Kim, Jo Li, and Sophie Kitching.

Venue Image/Courtesy of BVLGARI




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For inquiries:
Bulgari Japan
03-6362-0100
https://www.bulgari.com/ja-jp/