SHIRO releases highly moisturizing bath oils in classic scents: Savon, White Lily, and White Tea

Release Date:2020.06.11
Jun 4, 2020
Cosmetic brand SHIRO will release highly moisturizing bath oils in three classic scents, "Soap," "White Lily," and "White Tea," which envelop skin in a supple shea butter*¹ fragrance, on June 11, 2020.

"Bath Oil" (3 types) 200mL each ¥3,800 + tax
"Bath Oil" (3 types)
The "Bath Oil" (3 types) newly added to SHIRO's fragrance series moisturizes skin with the blessings of nature while its pleasant fragrance soothes both body and mind. Even if your skin is prone to the swelling, chilliness, and dryness caused by the rainy season, you can enjoy blissful relaxation as it is enveloped in abundant moisture.

Formulated with sunflower oil*² and unrefined shea butter*1 from Ghana, the milky water envelops your skin, providing rich moisture.
It quickly absorbs into dry skin caused by air conditioning, leaving it moisturized and smooth. It maintains a veil of moisture even after you get out of the bath, making it a quick and easy way to care for your body during hot weather.

Available in three scents: the juicy fruity scent of "Savon," the sophisticated floral scent of "White Lily," and the refreshing and soothing "White Tea," the gentle, fresh scent permeates the entire bath. It can be used for full-body baths, half-body baths, and foot baths.


About Bath Oil>
【Recommended Usage】
One level cap is approximately 6mL.
For a full-body bath, we recommend using approximately 30mL (approximately 5 capfuls) for 200L of hot water.
Please adjust the amount to suit the amount of water in your bathtub at home.

【Recommended Usage】
Mix an appropriate amount of bath oil with lukewarm water and soak for 10 to 20 minutes.
A lukewarm bath will allow you to enjoy a relaxing bath time.
You can enjoy an even richer fragrance by using it together with body care items with the same scent.

*¹ Shea Butter/Moisturizing, *² Sunflower Seed Oil/Moisturizing


[Sabon] A clear, natural soap fragrance with a light aroma of fresh fruit
This is the brand's most popular fragrance, with fresh fruity notes based on lemon, orange, and lychee. Suitable for people of all ages, it is recommended for when you want to feel refreshed, or for morning or midday bath time. :


<Items available in the "Sabon" series>
[Body care] Bath oil, body milk, body oil
[Hand care] Clay hand soap, hand serum
[Home care] Room fragrance, aroma oil, laundry liquid, fabric softener
[Fragrance] Eau de parfum, solid perfume
[Hair care] Hair mist, hair oil

【White Lily】A refreshing and clean fragrance with a sophisticated floral feel
A fragrance based on gorgeous and elegant floral notes such as lily, jasmine, and rose. Perfect for when you want to relax or for a bath before heading out.

We also recommend using it in combination with floral-scented hair care items such as our "Sake Lees Shampoo" and "Sake Lees Conditioner," which have a "Rose Bouquet" scent that is a blend of gorgeous damask rose, palmarosa, and elegant lavender essential oils. :

Items available in the "White Lily" series>
[Body care] Bath oil, body milk, body oil
[Hand care] Clay hand soap, hand serum
[Home care] Room fragrance, aroma oil, laundry liquid, fabric softener
[Fragrance] Eau de parfum, solid perfume
[Hair care] Hair mist, hair oil

[White Tea] A calming, gentle and elegant fragrance overflowing with the freshness of citrus and greenery
A striking fragrance with the presence of fresh green tea enhanced by citrus and floral notes. This is the most genderless of the three fragrances, perfect for when you want to deeply calm your mind.

We also recommend using it in combination with calming-smelling hair care items such as "Gagome Konbu Shampoo" and "Gagome Konbu Conditioner," which feature the "Chakrasana" scent, which combines fresh orange, spicy clove, and subtly sweet geranium essential oils. :

<Items in the "White Tea" series>
[Body care] Bath oil, body milk
[Hand care] Clay hand soap, hand serum
[Home care] Room fragrance, aroma oil, laundry liquid, fabric softener
[Fragrance] Eau de parfum, solid perfume
[Hair care] Hair mist

<Stores where it is available>
SHIRO online store, SHIRO stores nationwide
*Our directly managed stores (Sunagawa Main Store, Omotesando Main Store, Jiyugaoka Store) have resumed operations from May 27th.
Currently, some stores are temporarily closed, but as soon as they reopen, they will be selling our products at all stores.
Even at stores that have reopened, business hours may vary.
For the latest information on each store, please check the website of the respective department store or commercial facility, or the SHIRO online store shop list.

SHIRO online store shop list: https://shiro-shiro.jp/ext/shoplist/index.html


【About the product】
■"Bath oil" (3 types) 200mL 3,800 yen each + tax

【About SHIRO】
A cosmetics brand started with the simple idea of "making things we want to use every day." Through honest manufacturing, with all functions from development to sales in-house, we offer skincare, cosmetics, and fragrances made with a focus on natural ingredients. In addition to directly managed stores throughout Japan, we also have a store in London. We also operate a variety of businesses, including SHIRO LIFE, a food select shop that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the beauty that SHIRO proposes to the fullest.



Click here for company press release details

The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
PR TIMES
    Back to Top