Amplitude's Fall/Winter 2020 collection, "Deep Stylish," will be available from August 5th. 

Amplitude's Fall/Winter 2020 collection proposes a "stylish face" that combines a dignified gaze with sharp eyeliner, with an intellectual assertiveness and inner sensuality hidden within. A total of six items will be available, including eyeliner, eyeshadow, and blush.
 "Long-Lasting Liquid Eyeliner" 03 Deep Purple (4,300 yen)
"Long-Lasting Liquid Eyeliner" 03 Deep Purple (4,300 yen)
"Long-Lasting Liquid Eyeliner" (4,300 yen) creates the determined gaze that is symbolic of someone with style. With its generous volume and tapered flat brush, you can create anything from thin, delicate lines to thick, powerful lines with just one swipe. It beautifully creates a variety of liner makeup looks, from classic thicknesses to flicking the outer corner of the eye. It also contains a high concentration of fine pigments, providing a dense yet carefully calculated color that instantly blends into the eyelids, ensuring flawless execution even when creating striking lines. The lineup includes six colors that will help you create captivating lines that will captivate you, including navy, which has more nuance than black, moss green, which creates a natural shadow, and burgundy and deep purple, which are well-suited to Japanese eye lines.
 "Conspicuous Double Eyes" 10 Navy (6,000 yen)
 "Conspicuous Double Eyes" 10 Navy (6,000 yen) 
The two-tone eyeshadow "Conspicuous Double Eyes" (6,000 yen) is a new color that combines "color and shine" and two colors with different textures: "cream base and powder." It creates nuanced shadows that cannot be achieved with a single color.
"07 Brown" and "08 Deep Berry" create a captivating gaze with a subtle yet emotional "translucent feel," while "09 Blue" and "10 Navy" create a mysterious depth while the colors complement each other.
 "Conspicuous Mono Cheeks" 01 Light Beige (5,800 yen)
"Conspicuous Mono Cheeks" 01 Light Beige (5,800 yen)
"Conspicuous Mono Cheeks" (5,800 yen), a cheek color with a silky finish, is also available. With its subtle color payoff and highly transparent pearl, it recreates the natural flush of dewy, fresh cheeks in a single shade. The wet formula contains a paste-like oil that melts at skin temperature, allowing the powder to wet evenly and become one with the skin. Neither powder nor cream, it has a moist, silky texture and a smooth, melt-into-the-face fit. The color lineup includes three natural yet dramatic complexions, as well as "01 Light Beige," which brings out the beauty of your bone structure with its dewy texture.
 Conspicuous Lips 14 Metallic Pale Beige (4,500 yen)
Conspicuous Lips 14 Metallic Pale Beige (4,500 yen)
This season's Conspicuous Lips (4,500 yen) introduces new metallic colors that are both dazzling and elegant. The careful use of pearls, with several types of pearls scattered among the sparkling pearls, gives each shade nuance and depth, beautifully highlighting the three-dimensional shape of the lips. The lineup includes colors that perfectly match each person's style. The light feel and subtle scent of Earl Grey are pleasant.
 "Clear Lip Coat" (¥3,300)
"Clear Lip Coat" (¥3,300)
Introducing the new "Clear Lip Coat" (¥3,300), a lipstick top coat that successfully coats lips with a high level of color retention. Simply apply it over your lipstick for a new experience that keeps the color, shine, and lip line looking fresh as if you just applied it.
Formulated primarily with oils that do not easily mix with color. It carefully coats your lip makeup, including its shine and lip line, for a clear gloss-like finish that gives a vibrant, fresh shine like enamel. It also does not transfer color, ensuring long-lasting beauty.
 Conspicuous Nail Color 28 Metallic Rose (3,500 yen)
Conspicuous Nail Color 28 Metallic Rose (3,500 yen)
Nail colors are the ones that express a person's style most eloquently. This season's Conspicuous Nail Color (3,500 yen) lineup features four bold, dramatic new colors. The metallic shine adds a luxurious touch of sparkle to the classic, modern colors that are also on trend, allowing you to communicate your style more clearly.

Amplitude's Fall/Winter 2020 collection proposes a "stylish face" that combines a dignified gaze with sharp eyeliner, with an intellectual assertiveness and inner sensuality hidden within. A total of six items will be available, including eyeliner, eyeshadow, and blush.
 "Long-Lasting Liquid Eyeliner" 03 Deep Purple (4,300 yen)
"Long-Lasting Liquid Eyeliner" 03 Deep Purple (4,300 yen)"Long-Lasting Liquid Eyeliner" (4,300 yen) creates the determined gaze that is symbolic of someone with style. With its generous volume and tapered flat brush, you can create anything from thin, delicate lines to thick, powerful lines with just one swipe. It beautifully creates a variety of liner makeup looks, from classic thicknesses to flicking the outer corner of the eye. It also contains a high concentration of fine pigments, providing a dense yet carefully calculated color that instantly blends into the eyelids, ensuring flawless execution even when creating striking lines. The lineup includes six colors that will help you create captivating lines that will captivate you, including navy, which has more nuance than black, moss green, which creates a natural shadow, and burgundy and deep purple, which are well-suited to Japanese eye lines.
 "Conspicuous Double Eyes" 10 Navy (6,000 yen)
 "Conspicuous Double Eyes" 10 Navy (6,000 yen) The two-tone eyeshadow "Conspicuous Double Eyes" (6,000 yen) is a new color that combines "color and shine" and two colors with different textures: "cream base and powder." It creates nuanced shadows that cannot be achieved with a single color.
"07 Brown" and "08 Deep Berry" create a captivating gaze with a subtle yet emotional "translucent feel," while "09 Blue" and "10 Navy" create a mysterious depth while the colors complement each other.
 "Conspicuous Mono Cheeks" 01 Light Beige (5,800 yen)
"Conspicuous Mono Cheeks" 01 Light Beige (5,800 yen)"Conspicuous Mono Cheeks" (5,800 yen), a cheek color with a silky finish, is also available. With its subtle color payoff and highly transparent pearl, it recreates the natural flush of dewy, fresh cheeks in a single shade. The wet formula contains a paste-like oil that melts at skin temperature, allowing the powder to wet evenly and become one with the skin. Neither powder nor cream, it has a moist, silky texture and a smooth, melt-into-the-face fit. The color lineup includes three natural yet dramatic complexions, as well as "01 Light Beige," which brings out the beauty of your bone structure with its dewy texture.
 Conspicuous Lips 14 Metallic Pale Beige (4,500 yen)
Conspicuous Lips 14 Metallic Pale Beige (4,500 yen)This season's Conspicuous Lips (4,500 yen) introduces new metallic colors that are both dazzling and elegant. The careful use of pearls, with several types of pearls scattered among the sparkling pearls, gives each shade nuance and depth, beautifully highlighting the three-dimensional shape of the lips. The lineup includes colors that perfectly match each person's style. The light feel and subtle scent of Earl Grey are pleasant.
 "Clear Lip Coat" (¥3,300)
"Clear Lip Coat" (¥3,300)Introducing the new "Clear Lip Coat" (¥3,300), a lipstick top coat that successfully coats lips with a high level of color retention. Simply apply it over your lipstick for a new experience that keeps the color, shine, and lip line looking fresh as if you just applied it.
Formulated primarily with oils that do not easily mix with color. It carefully coats your lip makeup, including its shine and lip line, for a clear gloss-like finish that gives a vibrant, fresh shine like enamel. It also does not transfer color, ensuring long-lasting beauty.
 Conspicuous Nail Color 28 Metallic Rose (3,500 yen)
Conspicuous Nail Color 28 Metallic Rose (3,500 yen)Nail colors are the ones that express a person's style most eloquently. This season's Conspicuous Nail Color (3,500 yen) lineup features four bold, dramatic new colors. The metallic shine adds a luxurious touch of sparkle to the classic, modern colors that are also on trend, allowing you to communicate your style more clearly.









































