Cartier to hold immersive watchmaking event in Harajuku, Tokyo for a limited time

Event Date:2023.09.15-10.01
Sep 16, 2023
Cartier will host "TIME UNLIMITED - Cartier Watches Beyond Time," an immersive experience event focused on watchmaking, in Harajuku, Tokyo from September 15th to October 1st.

© Cartier
Following Hong Kong, Beijing, and Seoul, this immersive experience will be held in Tokyo, marking the fourth city for the event. Designed by French-Canadian designer Willo Perron, the global traveling exhibition highlights Cartier's key watchmaking visions: pioneering spirit, form, design, and the art of beauty.

The event will immerse visitors in the world of Cartier watches through four themed spaces.


<Pioneering Spirit>
This exhibition focuses on how the Cartier family drove the evolution of the Maison in its early days, introducing the background to the birth of the Santos, the world's first practical wristwatch, and the achievements in watchmaking history of Louis Cartier III, who was involved in the creation of the Tank.

© Cartier

<Watchmakers Who Create Form>
This area, characterized by an atmosphere that makes you feel like you're inside a watch, displays approximately 50 Cartier watches, allowing you to glimpse the unique forms of each one. In addition, archive pieces from the "Cartier Collection" will also be on display for this event, allowing visitors to experience the Maison's pursuit of timeless case forms.

© Cartier

<Design Culture>
Through four iconic watches - the Tank, Santos de Cartier, Panthère de Cartier, and Ballon Bleu - the Maison's basic philosophy of continuing to enthusiastically explore design culture is expressed.

© Cartier
<The Technology Behind Beauty>
You will be able to learn about various stories that have not been discussed much until now, such as the fusion of design and technology, and the savoir-faire (craftsmanship) involved in watchmaking. You will also get to learn about the uniqueness of Cartier, which is both a watchmaker and a high jewelry maison.


© Cartier

The narrators of the audio guide that will guide you through the venue content this time will be Ken Watanabe, Yurina Hirate, Goro Yamada, and Ogiyahagi. In addition to guiding you through each area, the four groups, who embody the spirit of Cartier watches, will share stories related to Cartier watches and their thoughts on "time," expressing the appeal of Cartier with original content. In addition, in the adjacent venue, there will be a "touch and try" feature where you can actually try on Cartier watches, a photo booth, and VR content that will make you feel like you're visiting a Cartier workshop in Switzerland.

© Cartier

© Cartier

© Cartier

© Cartier


"TIME UNLIMITED - Cartier Watches Transcending Time"
Dates: Friday, September 15th – Sunday, October 1st, 2023
Address: 6-35-6 Jingumae, Shibuya-ku, Tokyo
Nearest Station: 2-minute walk from Harajuku Station on the JR Yamanote Line, directly connected to Meiji-Jingumae Station on the Tokyo Metro Chiyoda Line and Fukutoshin Line
Opening Hours: 12:00 PM – 8:00 PM (last entrance 7:30 PM)
        *Closed from 12:00 PM to 4:00 PM on Thursday, September 21st due to private use.
Admission: Free (reservation required).
*Advance reservations required via the Cartier official LINE account.
Special website: https://cartier-timeunlimited.jp/ *Mobile version only.
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About Cartier
As one of the world's leading luxury houses, Cartier has always maintained an open spirit and curiosity, and through its original creations, it has continued to discover the beauty hidden in all things. Cartier's diverse creations, from high jewelry and fine jewelry, to watchmaking, fragrances, leather goods and accessories, combine exceptional craftsmanship with a timeless signature. Cartier, a member of the Richemont Group, operates flagship stores and other boutiques, authorized dealers and online boutiques both in Japan and overseas.
http://www.cartier.jp

編集部
  • Exterior of the venue
  • <Pioneer Spirit> Zone
  • <Watchmakers who create form> Zone
  • <Design Culture> Zone
  • <Technology that supports beauty> Zone
  • Ken Watanabe
  • Yurina Hirate
  • Goro Yamada
  • Ogiyahagi
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