British natural cosmetics brand The Body Shop launches sunscreen that effectively protects skin from UV rays

Release Date:2020.05.22
May 23, 2020
The Body Shop, a British natural cosmetics brand offering 100% vegetarian products, will release Skin Defense Protection Lotion SPF50+ PA++++ on May 22, 2020. This product protects skin from UV rays and various external damage*1, both indoors and outdoors.
*The 40mL version is scheduled to be released in early June. (Release date TBD)
*Some stores are currently closed, and will be released as soon as each store is ready after reopening. The official online store will remain open so that you can purchase from the comfort of your home. (As of May 21, 2020)


Skin Defense Protection Lotion SPF50+ PA++++Skin Defense Protection Lotion SPF50+ PA++++

Block UV rays with SPF50+ PA++++! Its multi-protection effect protects against damage both indoors and outdoors*1, and it contains brightening ingredients such as red algae and a vitamin C derivative*2 to leave skin with a radiant glow and translucence. It adheres tightly to skin, preventing dryness and maintaining skin's moisture. No more fear of UV rays or external damage*1!

*1: Indoor and outdoor dust and dirt, etc.
*2: Product antioxidants


Skin Defense Protection Lotion SPF50+ PA++++
60mL ¥3,500 (excl. tax) ¥3,850 (incl. tax)
40mL ¥2,800 (excl. tax) ¥3,080 (tax included)
*The 40mL bottle is scheduled for release in early June. (Release date TBD)
Skin Defense Protection Lotion SPF50+ PA++++
・SPF50+ PA++++ provides thorough protection from UV rays.
・Protects skin from external damage*1.
・Moisturizing emulsion-like texture.
・Non-comedogenic tested*3.
・Suitable for sensitive skin.

*1: Indoor and outdoor dust and dirt, etc.
*3: Does not guarantee acne protection for all.


<3 key ingredients>
Red Algae Extract (Brightening Ingredient)

A type of seaweed rich in vitamins and minerals that has grown in the North Atlantic for hundreds of years.
Brings out a radiant, clear complexion.

Marula Nut Oil (Moisturizing Ingredient)
Oil extracted from the nut of the marula tree, sourced through community trade and rich in oleic acid.
Its excellent moisturizing properties keep skin smooth.

Dandelion Extract (Skin Conditioning Ingredient)
Extracted from a plant that thrives in harsh environments.
Helps to condition skin for optimal health.


◆About The Body Shop International
Founded in 1976 by Dame Anita Roddick in Brighton, England, The Body Shop is a global beauty brand and B Corp™ certified. The Body Shop strives to make a positive difference in the world by offering high-quality, nature-inspired, ethically and sustainably produced skincare, body care, haircare, and makeup products. The company pioneered the philosophy that "business has the power to make the world a better place," a belief that continues to drive the brand today.
The Body Shop currently operates approximately 3,000 points of sale in over 70 countries. Together with Aesop, Avon, and Natura, it forms Natura&Co., a global, multi-channel, multi-brand cosmetics group committed to creating positive economic, social, and environmental impact. The Body Shop in Japan has been in business since 1990 and is not yet B Corp™ certified. (As of 2020)



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