adidas Consortium will launch a new project, "Sneaker Exchange," in January. The first project will see the release of a collaborative shoe between Parisian select shop colette and UNDEFEATED.

Last year, adidas Consortium embarked on the "Consortium Tour," visiting the world's leading sneaker retailers each month and creating a variety of footwear that combined each retailer's unique story and design concept. This time, adidas Consortium has further developed this concept, launching a new project called "Sneaker Exchange," in which each retailer partners up and collaborates to create new and unique shoes.

For the first project, colette has teamed up with UNDEFEATED to create two shoes, the "Campus 80" (17,000 yen) and the "EQT Support" (19,500 yen), inspired by the concept of "playing with opposites." The "Campus 80" features a white premium leather upper with an off-white rubber sole and blue embroidery and heel. The "EQT Support" is a darker, nighttime version with an off-white sole and a dark navy and deep blue upper. Both models feature contrasting colorways, but share a clear and consistent theme.

Available at DOVER STREET MARKET GINZA, mita sneakers, Dice&Dice Tokyo, Dice&Dice Fukuoka, Styles DAIKANYAMA, UNDEFEATED TOKYO, and other UNDEFEATED stores nationwide.



Video source: (adidas Originals official YouTube: https://youtu.be/PlUqSfqb4UA)