Louis Vuitton has unveiled an advertising campaign for its Tambour watch, featuring House ambassador Bradley Cooper. In the campaign, featuring portraits by Mario Sorrenti and filmed by Damien Chazelle, Bradley Cooper embodies a new chapter in Louis Vuitton watchmaking through a reimagined Tambour. Coming in July 2023—21 years after the original Tambour design, the new watch's elegant, sleek lines extend its transcendent beauty to its purpose and design. This allure is fully expressed in the House's latest advertising campaign.
©LOUIS VUITTON
Cooper appears melancholic yet resolute, photographed against the backdrop of the Musée d'Orsay. The Tambour watch asserts its presence on his wrist, evoking a sense of the passing of time. What, or who, is he waiting for? Director Chazelle's film offers an answer. Silhouetted against the backdrop of the museum's magnificent mechanical clock, Cooper meets a woman. Suddenly, time rewinds, transporting us back to the beginning of the story and the separate journeys each of them undertook before their chance encounter. It's all a homage to the connections that time brings.
This advertising campaign celebrates both the launch of the new Tambour and a milestone in Louis Vuitton's watchmaking history. With a sleek, slim case and a seamlessly integrated bracelet, the new design is completely unisex and modern, while also showcasing the advanced watchmaking techniques and finishes expressed through the new LFT023 movement. The new Tambour was brought to life by the savoir-faire of La Fabrique du Temps Louis Vuitton, the Maison's watchmaking atelier in Geneva.
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has combined innovation and style to create distinctive designs, always of the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. The story of Louis Vuitton was shaped by boldness. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are testament to Louis Vuitton's dedication to craftsmanship.
©LOUIS VUITTONCooper appears melancholic yet resolute, photographed against the backdrop of the Musée d'Orsay. The Tambour watch asserts its presence on his wrist, evoking a sense of the passing of time. What, or who, is he waiting for? Director Chazelle's film offers an answer. Silhouetted against the backdrop of the museum's magnificent mechanical clock, Cooper meets a woman. Suddenly, time rewinds, transporting us back to the beginning of the story and the separate journeys each of them undertook before their chance encounter. It's all a homage to the connections that time brings.
This advertising campaign celebrates both the launch of the new Tambour and a milestone in Louis Vuitton's watchmaking history. With a sleek, slim case and a seamlessly integrated bracelet, the new design is completely unisex and modern, while also showcasing the advanced watchmaking techniques and finishes expressed through the new LFT023 movement. The new Tambour was brought to life by the savoir-faire of La Fabrique du Temps Louis Vuitton, the Maison's watchmaking atelier in Geneva.
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has combined innovation and style to create distinctive designs, always of the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. The story of Louis Vuitton was shaped by boldness. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are testament to Louis Vuitton's dedication to craftsmanship.
