New Balance will be releasing the new "247Sport" shoe (10,800 yen) in advance at select stores on February 4th, part of the new "247" model introduced for the Spring/Summer 2017 season. It will be released to the general public on February 11th.

The shoe being released this time is a new model of the "247" model, which was introduced for the Spring/Summer 2017 season. The name "247" comes from "24 hours, 7 days," and symbolizes the modern era in which various things happen in real time. It was created with the concept of providing comfortable support for the feet of all people living in a new era that requires a seamless and balanced feel. The "247Sport" being released this time is the second release, following the "247Luxe," which was released worldwide on January 7th.

Like the "247Luxe," the new "247Sport" is based on the brand's iconic models such as the "1300JP," "998," and "576," but also incorporates inspiration from performance shoes, including a reflective N mark, rubber tongue labels, an engineered mesh upper, and a neoprene bootie structure, making it the perfect shoe for those who want to add a touch of style to their everyday lives.