Chloe has unveiled the advertising campaign for its Spring/Summer 2017 collection. The shoot was shot by British photographer Charlotte Wales, who is working with the house for the first time. Models Luna Bijl and Ulrikke Hoyer, who also appeared on the Fall/Winter 2016 runway, were captured frolicking by the water in the summer sunshine. Bijl and Hoyer embody a free-spirited, uninhibited spirit in a collection that is overflowing with graphic silhouettes, romantic details that bring femininity, bright prints that symbolize freshness, the volume of pleats, and airy textiles.