Prada will launch its new iconic fragrance, Prada Paradox Eau de Parfum, in Japan on September 20, 2023.

Courtesy of PRADA
Reflecting the "paradox" that is part of Prada's DNA, the fragrance blends floral notes evocative of a white flower bouquet with the scent of amber, representing its polar opposite, strength. The fragrance is then encapsulated in an iconic yet unexpected triangular bottle.


OLFACTIVE FAMILY
Floral Amber

Courtesy of PRADA
NOTES
Top Notes: Calabrian Bergamot, Tangerine, Pear Accord
Heart Notes: Neroli & Neroli Bud Essence, Tunisian Orange Blossom, Jasmine Sambac Absolute
Base Notes: Amber Accord (Ambrofix), Laotian Benzoin, Madagascar Bourbon Vanilla, White Musk (Selenoid)



https://youtu.be/vA-fyGqo-2k
The campaign stars Emma Watson and marks her directorial debut. The short film celebrates the meaning of living with "paradox." Additionally, ahead of the nationwide release this fall, Prada is offering a limited-edition 90mL bottle of Prada Paradox Eau de Parfum at select Prada stores.


Prada Paradox Eau de Parfum Product Information


Scheduled nationwide release: Wednesday, September 20, 2023
30mL / 11,550 yen
50mL / 15,950 yen
90mL / 22,550 yen
100mL (refill) / 20,900 yen
*All prices include tax and are manufacturer's suggested retail prices


For inquiries:
Prada Beauty
03-6911-8440


*Updated 8/23 (images added)