Prada has unveiled the visuals for its new advertising campaign, "365." Unlike previous campaigns, which presented images embodying a single idea throughout a season, this new campaign takes a new approach, developing imagery throughout the year and unfolding multiple narratives through multifaceted concepts. The new campaign features five visual identities: Pathways, Frontiers, Stations, Exits, and Terrains. Each represents a sequence of different scenes and images from the same story, yet each is uniquely different from the others, expressed through the distinctive photographic language of Willy Vanderperre's work and Prada's aesthetic. Actor Jude Law stars in the Spring/Summer 2017 men's advertising campaign, shot in black and white among sand dunes. "365" is the vision behind each Prada image, and the overall vision behind the new advertising concept, reflecting the ever-changing needs and desires of life's everyday lives.