Tiffany & Co. Announces New Rock Collection Campaign, Featuring BLACKPINK's Rosé, BTS' Jimin, and More

Aug 4, 2023
Tiffany & Co. unveils a new campaign for its Tiffany Rocks collection.

©Tiffany & Co.
The campaign features brand ambassadors Rosé of BLACKPINK, Jimin of BTS, singer Nancy Ajram, and new brand ambassador, actress Florence Pugh, all wearing Tiffany jewelry. Celebrating the “Icon of Love,” the new campaign stars wear new Tiffany Rocks designs, a powerful expression of unbreakable bonds.

©Tiffany & Co.


"We are thrilled to introduce the new Tiffany Locks. Our brand ambassadors showcase the new design in a new campaign that celebrates love, a theme at the core of the brand's DNA since its founding in 1837."

Alexandre Arnault, Executive Vice President, Product & Communications


The Tiffany Locks, inspired by the 1883 padlock that has been a Tiffany design icon for over a century, "Tiffany Rocks" pays homage to Tiffany's illustrious heritage and showcases the brand's unparalleled design and craftsmanship.

The latest collection celebrates human connection and the infinite power of love. The gold and diamond collection now includes new unisex designs of earrings, pendants, rings and bangles.

The new "Tiffany Rocks" campaign will be rolled out in Tiffany stores around the world and the official online store.



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