Loro Piana will open a pop-up store at Matsuya Ginza, located opposite the Loro Piana Ginza store, whose first floor is currently under renovation, on August 1, 2023. The pop-up store will showcase a wide range of the women's and men's Fall/Winter 2023 collections, as well as accessories and leather goods.


Courtesy of Loro Piana
The minimalist space blends modernity and tradition, featuring furniture from Loro Piana Interiors reminiscent of Loro Piana boutiques around the world, as well as abundant use of expressive textures of wood, rush, cashmere bouclé and wallpaper. The bright, warm colour palette, curves and modern furniture design create a sophisticated yet lively atmosphere, welcoming guests. A maple tree at the centre of the boutique symbolises Loro Piana's ongoing respect for and inspiration from nature.


Courtesy of Loro Piana
The pop-up store will primarily feature pieces from the Fall/Winter 2023 collection. Celebrating Loro Piana's innovation and excellence in transforming the finest fibers into garments that embody timeless elegance, the collection features flowing silhouettes enhanced with exclusive and rare fabrics such as shearling, Cash Fur, The Gift of Kings®, Vicuña and Cash Denim®. Additionally, the store will feature leather goods to complete your wardrobe, including colorful extra pockets, the spacious Tasman Tote and the soft and practical Bail Bag. We will also be introducing a wide range of shoes, such as boots and moccasins, that can be used in any outfit, as well as accessories such as beanies, scarves and baseball caps.

To coincide with the pop-up store, the facade of Matsuya Ginza will be painted in Loro Piana colors in August. The facade design features stripes along with the Loro Piana logo. The main motif, a pattern known as "suitcase stripes," is the multi-stripes that Loro Piana salesmen used to carry fabric samples to customers from the 1970s to the 1990s, and is a modern reinterpretation of Loro Piana's heritage.





Contact:
Loro Piana Japan
Phone: 03-5579-5182