ITOCHU Corporation has acquired trademark rights for the American fashion outdoor brand "PENFIELD" in Japan and four Asian regions (China, Hong Kong, South Korea, and Taiwan). The outdoor market is growing, particularly among the middle-income class in emerging markets, particularly in Asia, and ITOCHU believes there is a growing demand for fashionable brands. The brand, which is popular not only in the United States but also among celebrities around the world, will embark on the development of new Asian markets.

PENFIELD is characterized by its use of original materials backed by functionality and its trend-setting designs. Its fashion apparel, featuring new materials such as "PENFIELD 60/40 Nylon Cotton" and "Hudson Wax Cloth," has garnered many fans worldwide. Furthermore, the brand's "Outback" down vest series, which has been available since the brand's inception, continues to develop fitting technology, expanding its outer materials to include wax coatings and tweed. Currently, the company offers not only apparel but also accessories such as shoes, bags, belts, and watches, with sales channels in over 20 countries worldwide.

ITOCHU Corporation operates mainly in department stores, select shops, casual wear specialty stores, and sports specialty stores in Japan, and plans to gradually expand its business into four Asian regions. It aims to achieve sales of 10 billion yen in five years.