Bvlgari, the Roman high jeweler known as the "magician of colored stones," will open a new store on the second floor of GINZA SIX on July 22, 2023.

Courtesy of BVLGARI
The elegant antique black marble gate at the entrance features the Bvlgari logo in Roman script, catching the eye with beautiful visuals that change with each season. In keeping with this summer's Bvlgari collection, which draws inspiration from the Mediterranean, the deep blue of the ocean, the golden tones of the sand, and the magical light pouring over the city of Rome, the windows are decorated in two color palettes: the deep blue of the Mediterranean and golden apricot, evocative of a Roman sunset. The Mediterranean Sea is home to a diverse range of blues, evocative of all kinds of precious stones, from transparent aquamarine to deep blue sapphire, evoking the passage of time. This kaleidoscope of hues beckons visitors to the seaside, where the summer sea breeze blows and the sunlight sparkles on the water's surface.

A visit to Bvlgari embodies Rome, and a journey to Rome itself. Italian design, born from sunlight, marble, and magnificent architecture, is characterized by the boldness of its forms, precious materials and colors, and sublime craftsmanship, a fusion of ancient and modern, tradition and innovation, which characterizes Bvlgari's elegant interior design concept. The moment you step inside, you are enveloped in the golden light of the setting sun illuminating the magnificent city of Rome, and you are witnessing the most perfect and magical moment as day turns to night.

Courtesy of BVLGARI
The spacious main gallery is accented with travertine marble columns, symbolizing the splendor and grandeur of ancient Rome. Two oval counters crafted from travertine and brass serve as a showcase for Bvlgari's jewelry collection and Italian design and craftsmanship. Adjacent to the gallery are six alcoves, each evoking a gateway to Bvlgari's iconic collections, including Serpenti, B.zero1, and Diva.

The sliding entrance doors feature a Pantheon mesh, inspired by ancient Roman geometric patterns. The space, crafted with light, contemporary materials reminiscent of ancient Roman classicism, is rich in details and symbols. The beautiful white Travertino Navona marble floor is adorned with a Condotti star motif crafted from red porphyry.

This extraordinary eight-pointed star, a common symbol found in Bvlgari boutiques around the world, is a universal symbol of balance, harmony, and cosmic order. Its eight points represent the four cardinal points (north, south, east, and west) and the four time periods (two solstices and two equinoxes), signifying that all roads lead to Rome. A magnificent Venini chandelier shines above the circular browsing counter at the center of the main gallery. Also on display is work by Montreal-born contemporary artist Nicolas Ruel, whose distinctive perspective pays homage to iconic cities and Roman landmarks, photographed from futuristic angles.




Inquiries:
Bvlgari Japan
03-6362-0100
https://www.bulgari.com/ja-jp/