Global fitness brand Reebok has launched a special apparel-focused collection, "Reebok eightyone," for Spring/Summer 2020, with designer Kohei Okita of fashion brand VAINL ARCHIVE. Following the February announcement, the INSTAPUMP FURY and other summer apparel items will be released sequentially from May 8, 2020.



This collection will feature a number of noteworthy items, including the INSTAPUMP FURY, Reebok's signature model, making its debut in the collection, as well as items inspired by soccer shirts from Reebok's days as a competitive sportswear manufacturer. Also, keep an eye out for items perfect for the upcoming warmer season, such as shorts made from the same material as the jacket released in February that can be used as a set, and short-sleeved T-shirts in vibrant colors.

81 INSTAPUMP FURY

■Meticulously Selected Items from "Reebok eightyone"


The designs of this collection, which has been attracting attention since its announcement in February, are based on the idea that "among the many Reebok products, both past and present, 'Reebok eightyone' has been chosen as the most "My main goal with 'eightyone' was to create a sense of 'discomfort,'" says Okita, and the collection follows the "discomfort hidden in the combination of fabric, color, and silhouette" that is the foundation of VAINL ARCHIVE's manufacturing. Using gray and black as the base color to create an urban atmosphere, and using different materials within a single item to create a three-dimensional effect, the collection is simple yet highly unique.

"Reebok eightyone" is a collection that beautifully combines sports and fashion through Okita's hand, and represents a new style of sports mix that Reebok is proposing together with him. The visuals for this memorable first collection were photographed by Jiro Konami, a New York-based photographer who has garnered attention both domestically and internationally.

●Special website URL: https://reebok.jp/classic/eightyone/



■The concept of "Reebok eightyone"
In "Tokyo (Japan)," a city that consistently attracts global attention for its fashion and the culture surrounding it, this collection project was launched based on the concept of "spreading a bird's-eye view of "Tokyo (Japan)" to the world." The name of this collection comes from "+81," the dialing code for "Tokyo (Japan)," as international calls from Japan to the world and from the world to Japan are expected to increase dramatically. Together with Okita, Reebok will promote "Reebok eightyone," a new sports mix style that combines sports and fashion, to the world.


■About Designer Okita Kohei

Okita Kohei
Born in 1976 in Tokyo. In 2009, he launched his own brand, VAINL ARCHIVE, which has attracted attention both domestically and internationally as one of Japan's leading fashion brands. In 2018, he opened SALT AND PEPPER, a gallery and concept shop of which he is the owner. To date, he has designed CLUB C and DAYTONA DMX as collaborations between Reebok and VAINL ARCHIVE.


■About Photographer Jiro Konami
Born in 1986. Photographer. For the first eight years of his career, Konami continued to photograph his own father, and received high acclaim, winning the Fuji Photo Salon Newcomer Award in 2010 for his works capturing the exquisite distance between father and son. His photo books to date include "Looking at My Father" in 2013, "Personal Memory" in 2014, "PARADAISE TOKYO" in 2015, "GIMATAI" in 2017, "Straigt, No chaser" in 2018, and "SCARS" in 2018. His major solo exhibitions include "complex and more" (Spiral garden) at the G/P FRONT LINE SHOW in 2011, "UK-curtain call" (KONICA MINOLTA Gallery) in 2012, "Loolong at my father" (Fuji film salon) in 2013, "GIMATAI" (Book Marc) in 2016, and "Straight, No chaser" (SALT AND PEPPER) and "SCARS" (common Gallery) in 2018. He has also participated in numerous group exhibitions. He has also worked on photographs for numerous fashion brands, magazines, advertisements, and artists. He moved his base of operations to New York in 2017 and has published his work in publications such as The New York Times and Interview Magazine. Since 2020, he has been affiliated with cameraclub, an agency that brings together cutting-edge photographers.



■Reebok x eightyone collection


Reebok's most iconic shoe, the INSTAPUMP FURY, is finally here. Like the 81 ZIG KINETICA released in February, the design features a color combination uncommon for Reebok, such as brown and light green, as accent colors. Another key feature is that the logo on the instep and heel has been changed to the "Reebok eightyone" collection logo.

●Item Number/Color (from left in photo):
[FX1667] Black
[FX2276] Brown
●Size: 23.0cm - 30.0cm (Unisex)
●Store Price: ¥20,900 (tax included)




This short-sleeved T-shirt can be worn for any occasion, and its simple design is accented with subtle touches like a matte logo print on the back and a slit hem. It is the only item in the entire lineup that uses bright colors such as turquoise blue, so you can enjoy it as an accent for your outfit.

●Item Number/Color (from left in the photo):
[GI7142] Seaport Teal
[GI7141] White
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●Store Price: ¥4,939 (tax included)




These shorts, made from the same material as the jacket (photo below), released in February, can be worn as a complete outfit. It has a simple design with the collection logo on the front, but also has a zippered back pocket, making it a highly practical model.


●Item Number/Color (from left in photo):
[GI7150] Black
[GI7149] Trek Gray
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●In-Store Price: ¥7,359 (tax included)




The jersey jacket (pictured below), which was released in February, and the shorts, made of the same material, feature the collection logo on the front and a combination of different materials on the pocket edges, making them a special item.


●Item number/color (from left in photo):
[GI7155] Black
[GI7156] True Gray 8
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●In-store retail price: ¥6,259 (tax included)





This T-shirt was inspired by the soccer shirts Reebok used to offer when it had a lineup of competitive sportswear. The three-quarter length and sporty material make this a special piece.

●Product number/color: [GI7136] True Gray 8
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●In-store retail price: ¥8,459 (tax included) *Scheduled for release in late May





This short-sleeved T-shirt, inspired by past Reebok soccer shirts, features the Reebok "Rbk" logo used in the early 2000s printed on the front and the "Reebok eightyone" collection logo embroidered on the left shoulder, creating a sporty design.

●Item number/color: [GI7152] Gravel
●Sizes: J/S, J/M, J/L, J/O, J/XO, J/2XO, J/3XO (Unisex)
●In-store retail price: 7,359 yen (tax included) *Scheduled to be released in early June




Sales locations:
・Reebok Online Shop (https://reebok.jp)
・Reebok Store Shibuya
・Reebok Classic Store (Harajuku, HEP FIVE, DiverCity Tokyo Plaza, Abeno HOOP, LaLaport Tachikawa Tachihi, Yokohama Vivre, LaLaport Nagoya Minato Akursu)
・SALT AND PEPPER
・All BILLY'S ENT stores (*Only sneakers are available. Some stores may not carry the product.)

※Reebok All Reebok directly-operated stores, excluding the online store, are currently temporarily closed to prevent the spread of COVID-19. Sales of this product at closed stores will begin sequentially once they reopen. For details regarding the temporary closures and reopening of Reebok directly-operated stores, please visit the Reebok official blog (https://store.reebok.jp/blog/fitness/16893).




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