Pharrell Williams' first campaign for Louis Vuitton highlights his vision for the House through the new Speedy bag. Photographed by Keizo Kitajima and Martine Sims, the imagery featuring Rihanna re-contextualizes the House's iconic Speedy bag.
©LOUIS VUITTON
Unveiled just days after his debut show, the campaign expands the foundation of his work as Creative Director of Louis Vuitton Men's, marrying two everyday icons: a luxury bag grounded in real-world codes, embodied by an artist with universal human appeal. The campaign was styled by Cynthia Lu and Matthew Henson, both longtime collaborators of Pharrell Williams. A campaign teaser, released ahead of the fashion show, featured the façade of the Musée d'Orsay.
The new "Speedy" collection is inspired by the cosmopolitan center where Pharrell Williams first learned about luxury: Canal Street in Lower Manhattan, New York City - a cultural hub animated by the diverse energy and fast-changing mentality common to similar streets in major cities around the world.
©LOUIS VUITTON
Evolving from the classic Speedy, one of Pharrell Williams' first bags, the new Speedy creates a visual communication that evokes the codes and style attitude of Canal Street through the Maison's unparalleled savoir-faire. It is an everyday icon for everyone.
The campaign complements Pharrell Williams' creative direction at Louis Vuitton Studio Prêt-à-Porter Homme. Launched in conjunction with the Spring/Summer 2024 Men's Show, the campaign is a thought-provoking collection of images that not only represent the collection, but are also part of its underlying proposition. These images are crafted to shift perceptions, challenge history and evolve existing heritage. Featuring a pregnant Rihanna, a symbol of human empowerment and that most sophisticated and accessible of icons, the men's campaign reflects the recontextualization that is at the heart of Pharrell Williams' approach to the House.
©LOUIS VUITTON
The new Speedy, brimming with sensibilities for everyday lifestyles, retains the classic Speedy trapezoidal lines while featuring a premium lambskin lining and supple grained calfskin. Its soft construction allows the base of the bag to flex and drape with everyday wear and movement. The silkscreen-printed Monogram, rendered in several shades across nine sizes, creates an effect that is almost hand-painted by an artisan. The new Speedy is based on a design that values portability and adaptability. Created by Gaston-Louis Vuitton in 1930, the classic leather travel bag, the Speedy—originally called the Express—was born from the era's obsession with speed and the automobile. In 1959, the Speedy was reintroduced in Monogram canvas, enhancing its urban appeal and attracting the attention of stars like Audrey Hepburn. In 1965, Hepburn requested a smaller Speedy to better suit her slender style, and the resulting design elevated the Speedy to iconic status. For nearly a century, the Speedy has been the subject of numerous artistic interpretations and remains a Louis Vuitton signature.
https://youtu.be/wmnxyaoeXuU
Contact:
Louis Vuitton Client Service
T 0120 00 1854
©LOUIS VUITTONUnveiled just days after his debut show, the campaign expands the foundation of his work as Creative Director of Louis Vuitton Men's, marrying two everyday icons: a luxury bag grounded in real-world codes, embodied by an artist with universal human appeal. The campaign was styled by Cynthia Lu and Matthew Henson, both longtime collaborators of Pharrell Williams. A campaign teaser, released ahead of the fashion show, featured the façade of the Musée d'Orsay.
The new "Speedy" collection is inspired by the cosmopolitan center where Pharrell Williams first learned about luxury: Canal Street in Lower Manhattan, New York City - a cultural hub animated by the diverse energy and fast-changing mentality common to similar streets in major cities around the world.
©LOUIS VUITTONEvolving from the classic Speedy, one of Pharrell Williams' first bags, the new Speedy creates a visual communication that evokes the codes and style attitude of Canal Street through the Maison's unparalleled savoir-faire. It is an everyday icon for everyone.
The campaign complements Pharrell Williams' creative direction at Louis Vuitton Studio Prêt-à-Porter Homme. Launched in conjunction with the Spring/Summer 2024 Men's Show, the campaign is a thought-provoking collection of images that not only represent the collection, but are also part of its underlying proposition. These images are crafted to shift perceptions, challenge history and evolve existing heritage. Featuring a pregnant Rihanna, a symbol of human empowerment and that most sophisticated and accessible of icons, the men's campaign reflects the recontextualization that is at the heart of Pharrell Williams' approach to the House.
©LOUIS VUITTONThe new Speedy, brimming with sensibilities for everyday lifestyles, retains the classic Speedy trapezoidal lines while featuring a premium lambskin lining and supple grained calfskin. Its soft construction allows the base of the bag to flex and drape with everyday wear and movement. The silkscreen-printed Monogram, rendered in several shades across nine sizes, creates an effect that is almost hand-painted by an artisan. The new Speedy is based on a design that values portability and adaptability. Created by Gaston-Louis Vuitton in 1930, the classic leather travel bag, the Speedy—originally called the Express—was born from the era's obsession with speed and the automobile. In 1959, the Speedy was reintroduced in Monogram canvas, enhancing its urban appeal and attracting the attention of stars like Audrey Hepburn. In 1965, Hepburn requested a smaller Speedy to better suit her slender style, and the resulting design elevated the Speedy to iconic status. For nearly a century, the Speedy has been the subject of numerous artistic interpretations and remains a Louis Vuitton signature.
https://youtu.be/wmnxyaoeXuU
Contact:
Louis Vuitton Client Service
T 0120 00 1854
