The Prada Men's Spring/Summer 2024 collection was unveiled on the runway in Milan on June 18th at 9 PM (Japan time).
©PRADA
This collection is the ultimate expression of our natural state - the dynamic movement and constant change inherent in human beings.
©PRADA
The starting point is the shirt, and using its structure and details as a basis, the entire range of menswear is transformed: suits, raincoats, sportswear, reporter jackets, etc. In an attempt to rethink and reinvent structure, the collection begins with simplicity and presents the notion of expansion, the amplification of ideas - the paradox between silhouette and substance. The ultimate aim is to constantly acknowledge and liberate the body within the garment.
©PRADA
©PRADA
Fluidity challenges the traditional, rigid expression of tailoring. At its heart, lightness and softness are brought throughout the garment, creating a fluid, intimate relationship between the body and the garment. This mindset permeates every aspect of the outfit. Headbands and eyewear are crafted from single pieces, like fragments of movement, while leather bags are surprisingly soft to the touch.
©PRADA
©PRADA
Presence through absence. The silhouettes incorporate the lines of a masculine suit, yet inherently possess a suppleness that contradicts its structure. The tailored garments incorporate the structure of a shirt, reconstructing the archetypal silhouette with a new delicacy. Crafted from cotton poplin, these truly hybrid garments incorporate elements of tailoring, occupying a new space between the boundaries of what is commonly understood as sartorial.
©PRADA
©PRADA
Some radically challenge purpose and function. Expansion is elevated to precision, expressed through three-dimensional embellishments. Floral prints are reimagined with corsages and fringes, bringing movement to otherwise static objects. Expanding on this idea, the utilitarian pockets are detached from their functionality, instead becoming more of a decorative device.
©PRADA
The show space, set in the Prada Foundation's Deposito, also expanded on the concept of fluidity that constitutes the human form. Flowing liquids divide the space, evoking an abstract wall that creates a constantly shifting amphitheater through which the models pass.
©PRADA
©PRADA
The clothes in this collection ultimately reflect our natural state - the dynamic movement and constant change inherent in human beings.
Prada Client Services
TEL: 0120.45.1913
©PRADAThis collection is the ultimate expression of our natural state - the dynamic movement and constant change inherent in human beings.
©PRADAThe starting point is the shirt, and using its structure and details as a basis, the entire range of menswear is transformed: suits, raincoats, sportswear, reporter jackets, etc. In an attempt to rethink and reinvent structure, the collection begins with simplicity and presents the notion of expansion, the amplification of ideas - the paradox between silhouette and substance. The ultimate aim is to constantly acknowledge and liberate the body within the garment.
©PRADA©PRADAFluidity challenges the traditional, rigid expression of tailoring. At its heart, lightness and softness are brought throughout the garment, creating a fluid, intimate relationship between the body and the garment. This mindset permeates every aspect of the outfit. Headbands and eyewear are crafted from single pieces, like fragments of movement, while leather bags are surprisingly soft to the touch.
©PRADA©PRADAPresence through absence. The silhouettes incorporate the lines of a masculine suit, yet inherently possess a suppleness that contradicts its structure. The tailored garments incorporate the structure of a shirt, reconstructing the archetypal silhouette with a new delicacy. Crafted from cotton poplin, these truly hybrid garments incorporate elements of tailoring, occupying a new space between the boundaries of what is commonly understood as sartorial.
©PRADA©PRADASome radically challenge purpose and function. Expansion is elevated to precision, expressed through three-dimensional embellishments. Floral prints are reimagined with corsages and fringes, bringing movement to otherwise static objects. Expanding on this idea, the utilitarian pockets are detached from their functionality, instead becoming more of a decorative device.
©PRADAThe show space, set in the Prada Foundation's Deposito, also expanded on the concept of fluidity that constitutes the human form. Flowing liquids divide the space, evoking an abstract wall that creates a constantly shifting amphitheater through which the models pass.
©PRADA©PRADAThe clothes in this collection ultimately reflect our natural state - the dynamic movement and constant change inherent in human beings.
Prada Client Services
TEL: 0120.45.1913
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