Each bookstore will act as a concierge, recommending "the one book you should read right now" to FASHION HEADLINE readers. Every Wednesday, we will introduce recommended books from Keibunsha Ichijoji (10 Ichijoji Furadono-cho, Sakyo-ku, Kyoto), a Kyoto-based shop specializing in books and all things book-related.

■ "A 10-Cent Revolution in Consciousness" by Kataoka Yoshio

Kataoka Yoshio is a novelist with a vast library of works, and is also active in a wide range of fields, including photography, translation, and criticism.

This book is a reprint of an early collection of essays by Shobunsha, packed with the essence of his work, and will serve as an introduction for young readers. Capturing American counterculture from the 1950s to the 1970s, the book introduces Elvis Presley's favorite food, peanut butter sandwiches, drag racing, pocket billiards, parody magazines, and numerous science fiction magazines. Kataoka's essays, which detailed the culture of America at a time when Japan and America were still far apart, became a precursor to the subsequent catalog magazine culture.

[Book Information]
"The 10-Cent Revolution in Consciousness"
Author: Kataoka Yoshio
Publisher: Shobunsha
Language: Japanese
Hardcover / 324 pages / 46-size hardcover
Published: 2015
Price: 1,600 yen