LOEWE is pleased to announce the arrival of K-pop sensation Taeyeon as its newest Global Brand Ambassador.
Courtesy of LOEWE
Known for her unique style and deep love of fashion, Taeyeon is a long-time supporter of LOEWE's innovative design and craftsmanship, and continues to showcase her modern and sophisticated looks, blending LOEWE runway pieces with casual pieces.
Courtesy of LOEWE
Now taking on a global role, Taeyong will be attending the LOEWE SS24 Men's runway show in Paris.
Creative Director Jonathan Anderson said:
Taeyeon's comment:
Courtesy of LOEWE
About Taeyeon
Taeyeon debuted in 2016 as a member of the K-pop group NCT, and has established herself as an all-around artist with her outstanding performance skills, captivating vocals, and visuals. As a member of CT, NCT 127, and NCT U, he has topped various global charts with hits such as "2 Baddies," "Sticker," "Kick it," "The 7th Sense," "BOSS," and "Baby Don't Stop." He has garnered worldwide popularity for his diverse musical styles and diverse transformations. He released his first solo album, "SHALALA," on June 5th, expressing his full range of emotions through his own songwriting and lyrics. The album reached number one on the iTunes Top Albums chart in 31 regions, the worldwide iTunes Albums chart, and China's QQ Music Digital Album Sales chart, earning him the love of fans worldwide. The title track, "SHALALA," also achieved explosive popularity, reaching number one on the iTunes Top Songs chart in 14 regions and the real-time chart on Japan's local platform, AWA.
About Loewe
Founded in Spain in 1846, Loewe has been a global luxury brand for over 176 years. Since 2013, the brand has entered a new chapter under the direction of Jonathan Anderson. With a background in intelligent and playful fashion, the bold and vibrant Spanish lifestyle, and unparalleled expertise in leather, the brand has established itself as one that values craft and culture.
Inquiries:
Loewe Japan Client Service
Tel: 03-6215-6116
Courtesy of LOEWEKnown for her unique style and deep love of fashion, Taeyeon is a long-time supporter of LOEWE's innovative design and craftsmanship, and continues to showcase her modern and sophisticated looks, blending LOEWE runway pieces with casual pieces.
Courtesy of LOEWENow taking on a global role, Taeyong will be attending the LOEWE SS24 Men's runway show in Paris.
Creative Director Jonathan Anderson said:
We are thrilled to welcome Taeyong to the LOEWE family. He has a special connection to the brand, having long admired and worn LOEWE, and we love his unique style. We are excited to see what this collaboration with Taeyong, who is so talented in songwriting, performance, and visual creation, will bring.
Taeyeon's comment:
I am honored to be appointed as LOEWE's global brand ambassador. I have been a huge fan of LOEWE, not only for its designs, but also for its philosophy and unique communication. I am truly grateful for this opportunity to embark on a new journey with LOEWE.
Courtesy of LOEWEAbout Taeyeon
Taeyeon debuted in 2016 as a member of the K-pop group NCT, and has established herself as an all-around artist with her outstanding performance skills, captivating vocals, and visuals. As a member of CT, NCT 127, and NCT U, he has topped various global charts with hits such as "2 Baddies," "Sticker," "Kick it," "The 7th Sense," "BOSS," and "Baby Don't Stop." He has garnered worldwide popularity for his diverse musical styles and diverse transformations. He released his first solo album, "SHALALA," on June 5th, expressing his full range of emotions through his own songwriting and lyrics. The album reached number one on the iTunes Top Albums chart in 31 regions, the worldwide iTunes Albums chart, and China's QQ Music Digital Album Sales chart, earning him the love of fans worldwide. The title track, "SHALALA," also achieved explosive popularity, reaching number one on the iTunes Top Songs chart in 14 regions and the real-time chart on Japan's local platform, AWA.
About Loewe
Founded in Spain in 1846, Loewe has been a global luxury brand for over 176 years. Since 2013, the brand has entered a new chapter under the direction of Jonathan Anderson. With a background in intelligent and playful fashion, the bold and vibrant Spanish lifestyle, and unparalleled expertise in leather, the brand has established itself as one that values craft and culture.
Inquiries:
Loewe Japan Client Service
Tel: 03-6215-6116
