Silvia Venturini Fendi presented her Spring/Summer 2024 men's collection at the Fendi Factory on June 15, 2023, at 6:00 PM (Italian time).
Courtesy of FENDI
Fendi's newly constructed "Fendi Factory," located in the countryside outside Florence, is covered in earth and concrete and surrounded by newly planted olive groves and local flora to blend in with the Tuscan hills. An innovation hub specializing in leather goods, the "Fendi Factory" is a destination for the artisans of the future. The Fendi Spring/Summer 2024 Men's Collection, created by Silvia Fendi, Artistic Director of Accessories and Menswear, is an ode to this new adventure and to the brand's historic return to Florence, where her grandmother, Adele Fendi, came from Rome nearly a century ago to learn leather goods craftsmanship.
Courtesy of FENDI
Parading through the light-filled atrium of the Fendi Factory, the collection and show itself became a metafictional meditation on work process, a dance between man and machine that revealed a palpable connection between past and future. Exploring the boundaries between nature and innovation, the industrial and the handmade are forever intertwined; the eyes can fool the hands, but not the hands.
Courtesy of FENDI
This season's silhouettes are grounded in practical elegance, celebrating the archetype of the "corporate artisan" with a refined expression of Fendi craftsmanship. Patch pockets from workwear belts in cotton and leather are scattered throughout the collection, literally and figuratively exposing the tools of the trade. Aprons are also layered in various lengths over halter-neck collared shirts and as skirts over tailored trousers or city shorts. The collection is full of such proportion games, from shrunken ribbed body tanks to high-waisted zippered suit pants and knee-length dress shirts buttoned up to the elbow.
Courtesy of FENDI
Evoking the Tuscan landscape, strata of mineral shades, from burnt umber and terracotta to deep indigo, are diffused by a soft haze of sage, limestone and chalk, while lightweight summer wool and nettle knits are dyed with botanical pigments of acacia, juniper and henna poppy. Other materials feature equally, from the dry texture of woven paper, finely "patterned" linen and off-white cotton drill, to the sensual touch of silk in the "FF" logo scarf and nubuck leather with plongé and Selleria stitching. In homage to Italian basket weaving techniques, "FF" logo tweed is woven into cotton and linen coated shirts and feather-weight knit shearling coats, echoing the effect in graphic silk separates and "FF" logo denim in indigo fil coupe. Trompe l'oeil effects also showcase artisanal techniques, such as tonal "FF" logo jacquards, cotton flower embroidery and contrasting tuck stitch motifs for evening wear.
Courtesy of FENDI
The Fendi Spring/Summer 2024 Men's Accessories Collection is a playful exploration of "corporate artisanship" in a tactile expression of the finest craftsmanship from the Fendi Factory. From supple woven basket and knotted jacquard "Lunch" bags to raffia-embroidered Weekenders and structured "FF" logo luggage in vibrant tool print, constructed and deconstructed bag shapes complement new "Baguette" and "Peekaboo" styles in vegetable-dyed fabrics, debossed leather "scales," and trompe l'oeil "pattern print" graphics. In grained leather, the new FENDI Chiodo minimalist satchel joins the backpack of the same name, featuring a tonal leather strap that rotates on a circular FENDI Shadow hinge. The same device is also featured on this season's FENDI Lab clogs, featuring a swivel heel strap and a bio-based rubber FF logo sole.
Courtesy of FENDI
The Fendi Spring/Summer 2024 Men's Accessories collection is highlighted by the "FENDI KENGO KUMA" project, a new artistic dialogue between Italy and Japan that applies Kengo Kuma's architectural philosophy to the Peekaboo, Baguette Soft Trunk and FENDI Flow sneakers, constructed from traditional Japanese paper, woven bamboo, birch bark and Tuscan olive wood.
Courtesy of FENDI
The Fendi Men's Spring/Summer 2024 collection was first unveiled to artisans at the Fendi Factory, followed by a dual presentation attended by press, guests and friends of the House. A digital experience designed and directed by Italian artist Nico Vascellari was also unveiled.
Courtesy of FENDI
The show's soundtrack, specially produced by Nico Vaccellari and Rocco Rampino, features ambient sounds sampled from the Fendi factory and its surroundings.
Courtesy of FENDI
Courtesy of FENDI
Contact:
Fendi Japan
TEL. 03 6748 6233
URL. www.fendi.com
Courtesy of FENDIFendi's newly constructed "Fendi Factory," located in the countryside outside Florence, is covered in earth and concrete and surrounded by newly planted olive groves and local flora to blend in with the Tuscan hills. An innovation hub specializing in leather goods, the "Fendi Factory" is a destination for the artisans of the future. The Fendi Spring/Summer 2024 Men's Collection, created by Silvia Fendi, Artistic Director of Accessories and Menswear, is an ode to this new adventure and to the brand's historic return to Florence, where her grandmother, Adele Fendi, came from Rome nearly a century ago to learn leather goods craftsmanship.
Courtesy of FENDIParading through the light-filled atrium of the Fendi Factory, the collection and show itself became a metafictional meditation on work process, a dance between man and machine that revealed a palpable connection between past and future. Exploring the boundaries between nature and innovation, the industrial and the handmade are forever intertwined; the eyes can fool the hands, but not the hands.
Courtesy of FENDIThis season's silhouettes are grounded in practical elegance, celebrating the archetype of the "corporate artisan" with a refined expression of Fendi craftsmanship. Patch pockets from workwear belts in cotton and leather are scattered throughout the collection, literally and figuratively exposing the tools of the trade. Aprons are also layered in various lengths over halter-neck collared shirts and as skirts over tailored trousers or city shorts. The collection is full of such proportion games, from shrunken ribbed body tanks to high-waisted zippered suit pants and knee-length dress shirts buttoned up to the elbow.
Courtesy of FENDIEvoking the Tuscan landscape, strata of mineral shades, from burnt umber and terracotta to deep indigo, are diffused by a soft haze of sage, limestone and chalk, while lightweight summer wool and nettle knits are dyed with botanical pigments of acacia, juniper and henna poppy. Other materials feature equally, from the dry texture of woven paper, finely "patterned" linen and off-white cotton drill, to the sensual touch of silk in the "FF" logo scarf and nubuck leather with plongé and Selleria stitching. In homage to Italian basket weaving techniques, "FF" logo tweed is woven into cotton and linen coated shirts and feather-weight knit shearling coats, echoing the effect in graphic silk separates and "FF" logo denim in indigo fil coupe. Trompe l'oeil effects also showcase artisanal techniques, such as tonal "FF" logo jacquards, cotton flower embroidery and contrasting tuck stitch motifs for evening wear.
Courtesy of FENDIThe Fendi Spring/Summer 2024 Men's Accessories Collection is a playful exploration of "corporate artisanship" in a tactile expression of the finest craftsmanship from the Fendi Factory. From supple woven basket and knotted jacquard "Lunch" bags to raffia-embroidered Weekenders and structured "FF" logo luggage in vibrant tool print, constructed and deconstructed bag shapes complement new "Baguette" and "Peekaboo" styles in vegetable-dyed fabrics, debossed leather "scales," and trompe l'oeil "pattern print" graphics. In grained leather, the new FENDI Chiodo minimalist satchel joins the backpack of the same name, featuring a tonal leather strap that rotates on a circular FENDI Shadow hinge. The same device is also featured on this season's FENDI Lab clogs, featuring a swivel heel strap and a bio-based rubber FF logo sole.
Courtesy of FENDIThe Fendi Spring/Summer 2024 Men's Accessories collection is highlighted by the "FENDI KENGO KUMA" project, a new artistic dialogue between Italy and Japan that applies Kengo Kuma's architectural philosophy to the Peekaboo, Baguette Soft Trunk and FENDI Flow sneakers, constructed from traditional Japanese paper, woven bamboo, birch bark and Tuscan olive wood.
Courtesy of FENDIThe Fendi Men's Spring/Summer 2024 collection was first unveiled to artisans at the Fendi Factory, followed by a dual presentation attended by press, guests and friends of the House. A digital experience designed and directed by Italian artist Nico Vascellari was also unveiled.
Courtesy of FENDIThe show's soundtrack, specially produced by Nico Vaccellari and Rocco Rampino, features ambient sounds sampled from the Fendi factory and its surroundings.
Courtesy of FENDICourtesy of FENDIContact:
Fendi Japan
TEL. 03 6748 6233
URL. www.fendi.com
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