Sanyo Shokai will begin selling its new brand, "SANYO ESSENTIALS," in mid-March.

"SANYO ESSENTIALS" is the company's first e-commerce-focused brand. The lineup includes a complete range of items for both men and women, including shirts and jackets, all of which are made in Japan. Going forward, the company will bring together the best of Japanese technology to offer elegant basic clothing.

One of the brand's goals is to embody the tagline it established in 2013, "TIMELESS WORK. Let's make truly great things." Going forward, the brand will aim to create items that will grow on customers with each wear, without being influenced by trends, with the four keywords of "beautiful tailoring," "comfortable texture," "good quality," and "modernity."

The products will be sold mainly through the official online store, "Sanyo Ice Store." An official website will be launched in mid-March, where the brand's worldview and details of the items will be shared.