Sanyo Shokai has announced new brands to succeed "Burberry Blue Label" and "Burberry Black Label." These brands will replace the two brands, whose licensing agreements expire in June. They will be positioned as successor brands, inheriting the current brand concepts and assets. Yasuhiro Mihara has been appointed creative director for the new brands, "Blue Label Crestbridge" and "Black Label Crestbridge." Based on the keywords "Britishness" and "premium basics," the brands will offer items based on British heritage. The debut collection is scheduled to be released on March 31st. The word "crest" in the brand name refers to a British heraldic symbol, the pinnacle of quality, and high quality. On the other hand, "Bridge" has long been used as a place name in the UK. These were announced on the teaser site released ahead of the collection, and it is clear that the brand will continue to follow a traditional British style.