Moncler launched the "Moncler x fragment" collection on June 8th. The new campaign, "Love is Human," shot by photographer and director Xavier Tera, also debuted, featuring brand ambassador and longtime friend of both brands, Hwang Minhyun.
Courtesy of MONCLER x FRGMT
Hiroshi Fujiwara's Moncler x fragment, a fusion of two vibrant loves and longstanding relationships, further enriches the Moncler Genius platform for "co-creation." This relationship, one of the longest in Moncler Genius' history, is one steeped in respect, passion for creativity, and above all, love.
Courtesy of MONCLER x FRGMT
This love and creativity are also reflected in the new campaign, "Love is Human," shot by Tokyo-based photographer and director Xavier Tera. The campaign is captured through the eyes of LOVOT, a loving and affectionate robot created to provide unconditional love, which Fujiwara debuted at Moncler's "The Art of Genius" event in London. Fujiwara presented a collection featuring LOVOT as a homage to "different kinds of love, different ways of showing love to others." The campaign, set in Seoul, is fronted by brand ambassador and longtime friend of both brands, Hwang Minhyun.
Courtesy of MONCLER x FRGMT
The collection itself is a love letter to Moncler, with the new logo positioned so that Moncler icons "embrace" the letters FRGMT. The designs draw on Moncler's archives and meticulously reinterpret signature styles. A key piece, the varsity jacket, a favorite of Fujiwara since the '80s, has been reimagined for a new audience. A collector's item, it features a serial number engraved on the sleeve, bearing the street name of Moncler's Milan design office. Moncler's signature down jacket features a houndstooth pattern and a photographic print of wild yellow lilies, hinting at the brand's mountain heritage. Moncler x Fragment will be available from June 8th at select Moncler boutiques and major select shops in Japan, as well as the official e-commerce site.
Courtesy of MONCLER x FRGMT
ANTHERICUM JACKET 352,000 yen (tax included) / Courtesy of MONCLER x FRGMT
Hiroshi Fujiwara Profile
Born in Ise, Mie Prefecture, at the age of 18 After moving to Tokyo at the age of 18, he established a unique presence in the Harajuku street scene. He discovered hip-hop while living in New York in the early 1980s, brought American records back to Tokyo, and became Japan's first DJ, contributing to the spread of the new genre. He has continued to be active in the music scene ever since. Known as the godfather of Ura-Harajuku, he founded Good Enough in the late 1980s and has continued to influence the world as a streetwear designer.
Contact:
Moncler Japan
0120-938-795
Courtesy of MONCLER x FRGMTHiroshi Fujiwara's Moncler x fragment, a fusion of two vibrant loves and longstanding relationships, further enriches the Moncler Genius platform for "co-creation." This relationship, one of the longest in Moncler Genius' history, is one steeped in respect, passion for creativity, and above all, love.
Courtesy of MONCLER x FRGMTThis love and creativity are also reflected in the new campaign, "Love is Human," shot by Tokyo-based photographer and director Xavier Tera. The campaign is captured through the eyes of LOVOT, a loving and affectionate robot created to provide unconditional love, which Fujiwara debuted at Moncler's "The Art of Genius" event in London. Fujiwara presented a collection featuring LOVOT as a homage to "different kinds of love, different ways of showing love to others." The campaign, set in Seoul, is fronted by brand ambassador and longtime friend of both brands, Hwang Minhyun.
Courtesy of MONCLER x FRGMTThe collection itself is a love letter to Moncler, with the new logo positioned so that Moncler icons "embrace" the letters FRGMT. The designs draw on Moncler's archives and meticulously reinterpret signature styles. A key piece, the varsity jacket, a favorite of Fujiwara since the '80s, has been reimagined for a new audience. A collector's item, it features a serial number engraved on the sleeve, bearing the street name of Moncler's Milan design office. Moncler's signature down jacket features a houndstooth pattern and a photographic print of wild yellow lilies, hinting at the brand's mountain heritage. Moncler x Fragment will be available from June 8th at select Moncler boutiques and major select shops in Japan, as well as the official e-commerce site.
Courtesy of MONCLER x FRGMTANTHERICUM JACKET 352,000 yen (tax included) / Courtesy of MONCLER x FRGMTHiroshi Fujiwara Profile
Born in Ise, Mie Prefecture, at the age of 18 After moving to Tokyo at the age of 18, he established a unique presence in the Harajuku street scene. He discovered hip-hop while living in New York in the early 1980s, brought American records back to Tokyo, and became Japan's first DJ, contributing to the spread of the new genre. He has continued to be active in the music scene ever since. Known as the godfather of Ura-Harajuku, he founded Good Enough in the late 1980s and has continued to influence the world as a streetwear designer.
Contact:
Moncler Japan
0120-938-795
