Rochas will open a pop-up shop in the event space on the third floor of the Nihonbashi Mitsukoshi Main Building from February 18th to March 3rd.

The shop will feature the delicate and romantic 15SS Resort collection by creative director Alessandro dell'Acqua. In addition, there will be panels introducing the history of the brand, which celebrates its 90th anniversary this year, as well as an exhibition of vintage perfume bottles.

Rochas was founded by Marcel Rochas in 1925. In the past, the brand has presented a variety of ideas, including trailing safari suits, sheepskin jackets, and bustiers. It is also highly popular as a fragrance brand.