LOEWE further explores the reductionist ethos that drives its current aesthetic—simple, stripped-down simplicity—with the launch of its Fall/Winter 2023 Pre-Collection campaign, documenting the LOEWE community of artists and creatives as they reflect on their lives, work, and ideas in a sober yet slightly off-kilter way. Photographed by Juergen Teller, the campaign features a diverse cast of actors, curators, singers, and models, all captured in natural, albeit slightly staged, scenes.
Takeshi Kitano/Courtesy of LOEWE
The photographs feature Takeshi Kitano, actors Aubrey Plaza, Mihala Herold, Ruth Negga, Murray Bartlett, and Sonoya Mizuno, musician Dev Hynes, model Xiao Wen Ju, artists Nairy Baghramian and Koo Jeong-ah, and curator Hans Ulrich Obrist.
Xiao Wen Ju/Courtesy of LOEWE
The campaign marks the latest in LOEWE's ongoing collaboration with Juergen Teller, featuring a striking mix of raw gaze, dry sense of humor and a sculptural approach to the body and pose. Each photograph features Juergen Teller's own archive works, propped up on large pillars and used as backdrops. The contrast between these recontextualized images and the outdoor sets creates a humorous and slightly absurdist tension, a play between reality and depiction that fuels an exploration of detail, culminating in the cast's interpretive poses.
Nairi Baghramian/Courtesy of LOEWE
Hans Ulrich Obrist photographs the Elephant bag. Aubrey Plaza holds the Paseo satchel in front of flowers and concrete, Ruth Negga shows off her Font Tote against a photo of a giant owl, and Takeshi Kitano holds a puzzle like a phone in front of a photo of a phone propped up against a wall.
Hans Ulrich Obrist/Courtesy of LOEWE
Aubrey Plaza/Courtesy of LOEWE
Takeshi Kitano/Courtesy of LOEWE
The poses and situations are both rough and playful, reflecting and highlighting the pre-collection silhouettes, which mix clean forms, bold details like giant bows and protruding bodies, and sculptural essentialism. Signature LOEWE bags, including the Puzzle, Paseo and Font Tote, are introduced in new variations, colors and sizes. The shoes also feature key details that are now iconic for Loewe, such as the Objet Trouvé heel and petal-like toe of Sonoya Mizuno's toy boots, and the exaggerated toe of Murray Bartlett's blush suede Chelsea boots.
Sonoya Mizuno/Courtesy of LOEWE
Murray Bartlett/Courtesy of LOEWE
Juergen Teller's seemingly stark portraits are reductionist yet expressive and energetic, breathing life into everything.
Takeshi Kitano/Courtesy of LOEWEThe photographs feature Takeshi Kitano, actors Aubrey Plaza, Mihala Herold, Ruth Negga, Murray Bartlett, and Sonoya Mizuno, musician Dev Hynes, model Xiao Wen Ju, artists Nairy Baghramian and Koo Jeong-ah, and curator Hans Ulrich Obrist.
Xiao Wen Ju/Courtesy of LOEWEThe campaign marks the latest in LOEWE's ongoing collaboration with Juergen Teller, featuring a striking mix of raw gaze, dry sense of humor and a sculptural approach to the body and pose. Each photograph features Juergen Teller's own archive works, propped up on large pillars and used as backdrops. The contrast between these recontextualized images and the outdoor sets creates a humorous and slightly absurdist tension, a play between reality and depiction that fuels an exploration of detail, culminating in the cast's interpretive poses.
Nairi Baghramian/Courtesy of LOEWEHans Ulrich Obrist photographs the Elephant bag. Aubrey Plaza holds the Paseo satchel in front of flowers and concrete, Ruth Negga shows off her Font Tote against a photo of a giant owl, and Takeshi Kitano holds a puzzle like a phone in front of a photo of a phone propped up against a wall.
Hans Ulrich Obrist/Courtesy of LOEWEAubrey Plaza/Courtesy of LOEWETakeshi Kitano/Courtesy of LOEWEThe poses and situations are both rough and playful, reflecting and highlighting the pre-collection silhouettes, which mix clean forms, bold details like giant bows and protruding bodies, and sculptural essentialism. Signature LOEWE bags, including the Puzzle, Paseo and Font Tote, are introduced in new variations, colors and sizes. The shoes also feature key details that are now iconic for Loewe, such as the Objet Trouvé heel and petal-like toe of Sonoya Mizuno's toy boots, and the exaggerated toe of Murray Bartlett's blush suede Chelsea boots.
Sonoya Mizuno/Courtesy of LOEWEMurray Bartlett/Courtesy of LOEWEJuergen Teller's seemingly stark portraits are reductionist yet expressive and energetic, breathing life into everything.
