Tiffany & Co. has unveiled a new design for the legendary 128.54-carat Tiffany Diamond. To celebrate the reopening of its New York flagship store on Fifth Avenue, the new design, created by Nathalie Verdeille, Chief Artistic Officer of Jewelry & High Jewelry, reimagines the Tiffany Diamond as a new masterpiece.

©Tiffany & Co.
The New York flagship store on Fifth Avenue, which reopened on April 28, has not only been redesigned with a new exterior and interior, but has also been renamed "The Landmark." The new Tiffany Diamond design is inspired by one of Jean Schlumberger's signature "Bird on a Rock" brooch, a design that was previously set. First introduced by Jean Schlumberger in 1965, the Bird on a Rock is transformed into a breathtaking high jewelry piece featuring the Tiffany Diamond as both a brooch and a pendant.

"The Tiffany Diamond is one of the most important diamonds in the world and the foundation of Tiffany's legacy as the 'Diamond King.' Furthermore, it symbolizes a standard that continues to this day at Tiffany: always prioritizing brilliance over size. There is no better design to further enhance the allure of the Tiffany Diamond than Tiffany's iconic Bird on a Rock. This new masterpiece will breathe life into Schlumberger's creations like never before."

Tiffany & Co. CEO
Anthony LeDru


©Tiffany & Co.
This brooch, featuring five diamond-encrusted birds surrounding the Tiffany Diamond, is a sophisticated reinterpretation of the iconic Bird on a Rock brooch. Capturing the movement of birds in flight, each of the five birds is subtly different. A masterful creation, this ever-changing design required approximately 1,384 hours to create, 407 hours to set, and 190 hours to polish, showcasing exquisite craftsmanship down to the smallest detail. This masterpiece, which took approximately 2,000 hours to design, honors and evolves Jean Schlumberger's vision for the Bird on a Rock brooch, highlighting the unparalleled legacy of the Tiffany Diamond.

"Thirty years ago, the Tiffany Diamond was set into the Bird on a Rock brooch at the Jean Schlumberger retrospective in Paris. Today, the Tiffany Diamond and Bird on a Rock reunite, launching a new love story filled with freedom and the joy of living," said Nathalie Verdeille, Tiffany & Co.'s Chief Artistic Officer, Jewelry & High Jewelry.
The Tiffany Diamond is considered one of the world's largest and finest fancy yellow diamonds. Unearthed in South Africa in 1877, the 287.42-carat rough stone was acquired the following year by Tiffany & Co. founder Charles Lewis Tiffany. The Tiffany Diamond symbolizes Tiffany's visionary artistry, innovation and craftsmanship. Under the supervision of Tiffany & Co.'s Chief Gemologist, George Frederick Kunz, the diamond was cut into an unprecedented 128.54-carat cushion-shaped brilliant with 82 facets. The craftsmen prioritized brilliance over size, resulting in a diamond less than half the size of the original rough.

©Tiffany & Co.
Only four people have ever worn the Tiffany Diamond, and it has been represented in five distinctive designs, including this captivating new piece. The Tiffany Diamond was first worn in 1957. It was first worn by Chairperson Sheldon Whitehouse at the Tiffany Ball in Newport, Rhode Island. The Tiffany Diamond was set in a 1961 Jean Schlumberger "Ribbon Rosette" necklace, which Audrey Hepburn wore during promotional shoots for the film "Breakfast at Tiffany's." In 1995, for a Jean Schlumberger retrospective at the Musée des Arts Décoratifs in Paris, the Tiffany Diamond was reset into the "Bird on a Rock" brooch. In 2012, it was set in a necklace featuring over 100 carats of diamonds created to celebrate the brand's 175th anniversary. The design was worn by Lady Gaga in 2019 and, more recently, by Beyoncé in Tiffany's' "About Love" campaign in 2021.

Now, in its fifth ever setting, the legendary Tiffany Diamond is transformed into a masterpiece that celebrates Tiffany's heritage and pays iconic tribute to The Landmark.