Prada will present an exclusive selection of clothing, bags, shoes and accessories at Isetan Shinjuku Men's from May 24 to June 6, 2023, through special installations in multiple windows and a pop-up store.


The pop-up store, located at The Stage on the first floor of Isetan Shinjuku Men's, features the brand's signature natural tree graphics designed for Prada, displayed around light boxes, reinterpreting a forest in a special color palette. Wooden display tables and stools are set atop a wide carpet trimmed in natural fabrics.

"Drill Bucket Hat" 94,600 yen (tax included, estimated price)
The apparel selection reinterprets sportswear essentials such as vests, hoodies, and field jackets, and will be available exclusively at Isetan Shinjuku in unique packaging highlighting Japanese-made cotton. Additionally, the items, based on military green and khaki, feature comfortable, oversized fits, elevating functional sportswear with luxurious materials such as cashmere and silk, creating a striking contrast.

"Mini Shoulder Bag" 154,000 yen (tax included, estimated price)
The selection of bags and leather goods highlights Prada's innovation with modern, elegant materials and simple, pared-back shapes. The sophisticated shoe assortment has been given a twist, creating a bolder, more contemporary style.

"Chocolate Brushed Leather Loafers" ¥154,000 (tax included, estimated price)





For inquiries:
Prada Client Service
Tel: 0120-45-1913