British brand Sunspel, boasting an innovative tradition, will hold a pop-up at Isetan Men's

May 22, 2023
Since its founding in 1860, Sunspel has been crafting premium everyday wear using high-quality materials. The brand will host a pop-up store on the first floor of the Isetan Shinjuku Men's Building.


Sunspel created the world's first luxury t-shirt, popularized boxer shorts in the UK, and created the Riviera polo shirt, famously worn by British style icon James Bond. This first-ever pop-up store in Japan will offer a rare opportunity to see the full lineup of Sunspel's Spring/Summer 2023 collection, including the classic t-shirt, the result of Sunspel's century-long pursuit of perfection, as well as luxury t-shirts, Riviera polo shirts, and underwear, all of which are available in the UK.

■The Classic T-shirt
Since we first began making T-shirts in 1908, we have continued to perfect both fit and fabric, and now use high-quality, traceable, extra-long staple Supima cotton grown on a single estate in California. The refined Sunspel Classic T-shirt is a cornerstone of any modern luxury wardrobe.



■The Iconic Riviera Polo Shirt
The Riviera Polo Shirt is still made in this style today, using high-quality, extra-long staple Supima cotton from California. Comfortable and elegant, the Riviera Polo Shirt is a wardrobe essential and remains an icon of British menswear.



■The Original British Boxer Short
Lightweight, comfortable and made from high-quality cotton, Sunspel boxer shorts are an icon of British underwear. Incredibly soft and exceptionally comfortable, they don't come much more comfortable than Sunspel when it comes to boxer shorts.


During the period, the first 50 customers to spend over 22,000 yen (tax included) on products at the Sunspel Pop-Up Store will receive a pair of original Sunspel socks (size 25-27cm).

In addition, on May 27th and 28th, Michael Otero, who has served as Global Sales Manager in the UK for 10 years, will be giving coordination advice.



Sunspel Pop-Up Store
Dates: Wednesday, May 24th – Tuesday, June 6th, 2023, 10:00 AM – 8:00 PM
Venue: Isetan Shinjuku Men's Building, 1st Floor Promotion
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1-minute walk from Shinjuku-sanchome Station on the Tokyo Metro Marunouchi Line, 5-minute walk from JR Shinjuku Station



Styling Advice from Michael Otero
■Store Visit Dates and Times: Saturday, May 27th and Sunday, May 28th, 1:00 PM – 6:00 PM each day
*The details of this event may be changed or canceled due to unforeseen circumstances.


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