Introducing the new "BVLGARI BVLGARI" filled with ultimate elegance

Apr 14, 2020
From the most exquisite high jewelry to bold, playful pieces, style pioneer Bvlgari has reinterpreted Bvlgari's iconic icons to launch the new "Bvlgari Bvlgari."




Exuding elegance and modernity, the new collection offers instantly recognizable designs that blend seamlessly with any outfit and are perfect for everyday wear. From vibrant colored gemstones to the exquisite sparkle of diamonds, the new collection embodies the bold spirit of the Roman brand with effortless elegance. The designs, which stand out for their supreme modernity and timeless elegance, are unmistakably Bvlgari.

From necklaces to earrings, bracelets, and rings, the BVLGARI BVLGARI's iconic circle motif is reinterpreted in an openwork design and combined with gold plates engraved with the BVLGARI logo. Encrusted with brilliant-cut diamonds, the circle motif icon adds a touch of glamour to everyday wear. Crafted in white and pink gold, the jewelry captivates with a wide range of styling.

BVLGARI's innovative aesthetic sensibility led to the creation of BVLGARI BVLGARI timepieces featuring the BVLGARI double logo in 1977, establishing a new style that incorporated the logo into design elements. This unique logo design has remained beloved since its inception, and in 1996, a new era was celebrated with the launch of a jewelry collection featuring the circle motif icon with the double logo. The BVLGARI BVLGARI jewelry collection, which embodies BVLGARI's creativity, captures the glamour of everyday life, just like the natural beauty of Roman architecture. The elegance that BVLGARI offers is passed down through generations through a timeless aesthetic.

"BVLGARI BVLGARI"
Pink gold x diamonds

Necklace (400,000 yen)
Earrings (473,000 yen)
Bracelet (580,000 yen)

Pink gold x mother-of-pearl x diamonds



Necklace (298,000 yen)
Ring (213,000 yen)
Bracelet (259,000 yen)

White gold x diamond
Necklace (422,000 yen)
 Earrings (¥500,000)
 Bracelet (¥640,000)

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PR TIMES
  • Necklace 400,000 yen (excluding tax)
  • Earrings 473,000 yen (excluding tax)
  • Bracelet 580,000 yen (excluding tax)
  • Necklace 298,000 yen (excluding tax)
  • Ring 213,000 yen (excluding tax)
  • Bracelet 259,000 yen (excluding tax)
  • Necklace 422,000 yen (excluding tax)
  • Earrings 500,000 yen (excluding tax)
  • Bracelet 640,000 yen (excluding tax)
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