Hublot and Nespresso: Two iconic Swiss brands collaborate to create a Big Bang watch based on recycling and a circular economy

May 14, 2023
Hublot and Nespresso, two iconic Swiss brands, have teamed up for a special project: creating a Big Bang watch based on recycling and circularity. This is the first wristwatch made partially from recycled Nespresso coffee grounds and capsules.



As part of Nespresso's "Second Life" initiative over the past seven years, the company has partnered with the prestigious Swiss brand to create new products from used aluminum capsules. The Big Bang Unico Nespresso Origin, born from the partnership between Hublot and Nespresso, is centered around the values of innovation, excellence, and sustainability. Founded in 1980, Hublot is widely known for its brand concept, "The Art of Fusion," and has placed itself at the heart of the watch industry by pushing the boundaries of materials, from using rubber for watch straps to developing new alloys, materials, and unprecedented composites. Since 1986, Nespresso has revolutionized the art of coffee with its individually wrapped coffee capsules, perfectly combining precision and unforgettable taste. In 1991, a recycling system was designed that separated the aluminum and coffee grounds, allowing each to be reused, adding further value. This has now made possible the creation of a watch that uses coffee capsules for everything from the strap to the case.




This world-first initiative, based on the pioneering spirit shared by Hublot and Nespresso, recycles the used coffee grounds left inside the capsules into a watch strap. The recycled aluminium, made from the aluminium of the coffee capsules, is used to make the watch case, bezel, crown and push-pieces.

This unprecedented collaboration is evidenced by the Nespresso "N" engraved on the crown and its iconic colour, inspired by the Master Origins Peru Organic capsules. The combination of the two materials in the right proportions ensures the product's durability. The 42mm case of the Big Bang Unico Nespresso Origin is made from recycled aluminium. The aluminium, 28% of which is derived from Nespresso coffee capsules, is anodised in vibrant green and has a satin and polished finish. The crown and pushers are similarly treated. The case back and inner case are made of eco-titanium (recycled titanium). The rubber strap has a titanium folding buckle. The crown and Velcro strap sports buckle are made of recycled aluminium and are also anodised in green.


The Nespresso "N" engraved on the crown

The Big Bang Unico Nespresso Origin combines coffee grounds recycled from Nespresso capsules with Hublot's patented One Click system, which allows for easy strap changes. For the rubber strap, Hublot expertly balanced the ratio of each component to achieve perfect color and quality. For the fabric strap, Hublot collaborated with Singtex, a Nespresso partner that produces S.Cafe® fabric made from recycled coffee grounds. This 100% recycled fabric (5% Coffee Grounds, 95% recycled polyester) is now being used for the first time in a watch strap.

The rubber strap combines Hublot's usual blend of 4.1% Coffee Grounds and 8.2% recycled white rubber, perfectly balanced to ensure the strap's durability.




Hublot spent nearly a year of research and development in close collaboration with Nespresso to ensure that the color uniformity of the seven different materials that make up the watch, from the case to the strap (anodized aluminum, the paint on the dial and hands, the logo on the sapphire crystal, the rubber strap, the fabric and lining of the Velcro strap, and the buckle and loop tape), is expressed uniformly and that this color uniformity will withstand the test of time.

Through the creation of the Big Bang Unico Nespresso Origin, Hublot and Nespresso are proving that it is possible to add value to recycled raw materials and that there are no limits to a circular economy.


The Hublot Green Box features a special design featuring the logos of both brands

In another first, Hublot has presented the Big Bang Unico Nespresso Origin in a newly developed watch box, the Hublot Green Box, which will be used for all future collections. The box is crafted from oak down to the smallest detail, with most pieces carved from large, traceable timber trees, facilitating short supply chains in both sourcing and manufacturing. It is also designed to be reusable, with 98% of the removable interior constructed from environmentally friendly recycled materials, including recycled fabrics, plastic yarn, PET resin, and eco-labeled recycled paper and cardboard. The Hublot Green Box case features a special design featuring the logos of both brands, expressed using coffee grounds, to commemorate the collaboration between Hublot and Nespresso.


The Big Bang Unico Nespresso Origin is the result of close collaboration between Hublot's product development teams and Nespresso, a pioneering Swiss brand founded in the 1980s. This watch achieves three world firsts: it is the first Big Bang to feature aluminum recycled from Nespresso coffee capsules as a symbol of the infinite possibilities of upcycling; it is the world's first watch to feature a rubber strap made from 4.1% coffee grounds extracted from Nespresso coffee capsules and 8.2% recycled rubber; and it is the world's first watch to feature a Velcro strap made from S.Cafe® fabric, which is made from 5% coffee grounds and 95% recycled polyester. The R&D team spent a full year trying to even out the color of the seven different materials used in this watch, finding the right balance of materials, and testing the quality and durability of every component.



"Big Bang Unico Nespresso Origin" Product Overview
Model No.: 441.UG.5220.RX.NES23
Case diameter: 42mm
Movement: Manufacture automatic chronograph MUB1280 Unico (28,800 vph)
Water resistance: 100m (10 bar)
Power reserve: Approximately 72 hours
Material: Green anodized recycled aluminium
Green Velcro strap made with S.Cafe(R) fabric
Lightweight with coffee grinds Green rubber strap with pattern
Price: 3,091,000 yen (tax included)
*Limited to 200 pieces worldwide


Hublot
Official website: https://www.hublot.com
LINE (@hublot_japan): HUBLOT Japan
Instagram (@hublot_japan): https://www.instagram.com/hublot_japan/


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