KEITA MARUYAMA has collaborated with GU for the first time. The "GU x KEITA MARUYAMA" collection will be available at GU stores nationwide and online from April 20th.

Model EMMA appears in the collection looks
This collection, supervised by KEITA MARUYAMA designer Keita Maruyama, combines 90s casual trends with modern street trends. The collection offers items that incorporate patterns and motifs that evoke the atmosphere of 90's casual fashion, such as Keita Maruyama's archive prints lemon patterns, aloha prints from southern islands, neon sign motifs inspired by Chinatown, and oriental patterns such as pandas, into modern street style.



The theme is "MARUYAMA NATIONAL MARKET."
Inspired by the multinational markets found in Tokyo.


"GU x KEITA MARUYAMA" Kids Line
In addition, this time there has been a triple collaboration with "Kiyoken," a brand that designer Keita Maruyama loves dearly! The lineup includes items featuring the familiar "Kiyoken logo."



This collection is sure to sell out, so if you're interested, be sure to get yours soon.

For more details about the items, check out the "GU x KEITA MARUYAMA" special page ( https://www.gu-japan.com/jp/feature/gu-kmcollab/ )!