HUMMEL HIVE, the high-end line of hummel, has released the "Ice Cream Pack" collection of apparel and footwear, an optimistic collection in Scandinavian colors.
"Ice Cream Pack" is a collection that aims to create unique designs by combining the meaning of colorful and delicious ice cream (Ice Cream) with a design that is so bold it screams (I Scream). The color combination, typical of Scandinavian brands, is playful and multicolored, creating an optimistic impression reminiscent of Denmark in the 1980s.
"POWER PLAY MULTI" (11,000 yen)
The shoes feature Hummel's archive models in bright, striking colours, making for a lineup of pairs that will make a statement right from the feet up.
The archive tennis shoe model "POWER PLAY MULTI" (11,000 yen) features a suede upper with a rubber outsole. This voluminous model features a colour combination that is typical of Denmark, making it a spring-like sneaker that is full of the playful style of Hummel Hive.
"STADIL 3.0 SUEDE MULTI" (9,000 yen)
The "STADIL 3.0 SUEDE MULTI" (9,000 yen) is a gender-neutral pair of shoes. Made from premium suede, its playful multi-colours represent the season's theme of Cold Hawaii, a Danish summer resort.
"EIRE CHASE" (14,000 yen)
"EIRE CHASE" (14,000 yen) is a voluminous dad sneaker that is rare for Hummel. The upper is a combination of suede, leather, and mesh, and features the distinctive coloring that is typical of Danish brands. All shoes are available in sizes 40 to 43 (25.5 to 28.0 cm).
In terms of apparel, the loose-fitting sweatshirts, hoodies, and T-shirts are designed in asymmetrical color combinations and are made with sustainable cotton that promotes a sustainable and healthy environment.
Stores that carry the product include the official Hummel store and S-Rush Harajuku store.
"Ice Cream Pack" is a collection that aims to create unique designs by combining the meaning of colorful and delicious ice cream (Ice Cream) with a design that is so bold it screams (I Scream). The color combination, typical of Scandinavian brands, is playful and multicolored, creating an optimistic impression reminiscent of Denmark in the 1980s.
"POWER PLAY MULTI" (11,000 yen)The shoes feature Hummel's archive models in bright, striking colours, making for a lineup of pairs that will make a statement right from the feet up.
The archive tennis shoe model "POWER PLAY MULTI" (11,000 yen) features a suede upper with a rubber outsole. This voluminous model features a colour combination that is typical of Denmark, making it a spring-like sneaker that is full of the playful style of Hummel Hive.
"STADIL 3.0 SUEDE MULTI" (9,000 yen)The "STADIL 3.0 SUEDE MULTI" (9,000 yen) is a gender-neutral pair of shoes. Made from premium suede, its playful multi-colours represent the season's theme of Cold Hawaii, a Danish summer resort.
"EIRE CHASE" (14,000 yen)"EIRE CHASE" (14,000 yen) is a voluminous dad sneaker that is rare for Hummel. The upper is a combination of suede, leather, and mesh, and features the distinctive coloring that is typical of Danish brands. All shoes are available in sizes 40 to 43 (25.5 to 28.0 cm).
In terms of apparel, the loose-fitting sweatshirts, hoodies, and T-shirts are designed in asymmetrical color combinations and are made with sustainable cotton that promotes a sustainable and healthy environment.
Stores that carry the product include the official Hummel store and S-Rush Harajuku store.
