Check out the fashion at Shinjuku Isetan this spring! New floor opening and collaboration with Mieko Kawakami

PROMOTION
Mar 5, 2020
This spring, Isetan Shinjuku is packed with exciting news to further fuel the spring spirit, including the opening of Urban Closet, the store's largest women's clothing store, and a collaboration between novelist Mieko Kawakami and Re-Style. Here are some exciting news to help you enjoy your spring shopping!


Urban Closet Reopens with a Refresh


Urban Closet, a women's clothing store catering to a variety of women's occasions, has reopened with a new concept. As the largest women's clothing store in Isetan Shinjuku, it offers a wide range of brands and items, from items that can be styled seamlessly without being bound by the concepts of on and off, to sportswear, all based on the keyword "stylish and secure."




A lineup of items to harmonize with any occasion

The items we carry are selected based on two categories: "Daily Casual" and "Relaxed Casual," reflecting our customers' desire to grow and be true to themselves even amidst their busy daily lives. Our lineup offers items that allow you to enjoy a balance between "how others see you" and "being yourself."

In addition to offering items by brand and item, we have also redesigned the front of the store to select items each week based on interest levels, creating a space where you can find the perfect item for your "I want it now!" desire.

Wrap Jumpsuit (¥86,900) / SAYAKA DAVIS


Jacket (¥37,400), Dress (¥19,800) / DANSKIN



--Brands Carried--

ATON, BORDERS at BALCONY, CANADA GOOSE, DANSKIN, ESSEN.LAUTRĒAMONT, INSCRIRE, J Brand, LOEFF, MYLAN, RED CARD, RE/DONE, ROOM no.8 BLACK, SAYAKA DAVIS, upper hights, WOOLRICH, YLEVE, and more.




A Pop-Up Space Where You Can Find Trending Items

There will also be a zone featuring seasonal "it items" and a zone hosting pop-ups of popular brands. Many brands that do not have physical stores and only have online stores will be participating here. This is a hot spot where you can actually touch and purchase the brands you've been interested in on the internet or social media.



--Pop-up Information--



<WEEKEND PARLOR>Etoille et Griotte / Kira Imai / okappalover / Ms LUTRA
Dates: March 4th - March 10th
Venue: Isetan Shinjuku Main Building, 2nd Floor, East Park / Promotion

Pop-up shop by illustrators. The store will offer stationery, miscellaneous goods, and apparel featuring textiles unique to the illustrator. There will also be a collaborative icing cookie lineup with Micarina.




<uncrave>
Dates: March 11th - March 17th
Venue: Urban Closet, 2nd floor, Main Building, Isetan Shinjuku

The first pop-up of the online-only brand "uncrave," which debuted in the Spring/Summer 2020 season, will be held. Based on keywords such as "intelligence and sensibility," "trend and basic," and "socially conscious clothing," the store will showcase a selection of coordinating items aimed at today's working women.




<setsuko sagittaire>
Dates: March 18th - March 24th
Venue: Urban Closet, 2nd floor, Isetan Shinjuku Main Building

This is the first pop-up for the bag brand "setsuko sagittaire," which launched last fall, at Isetan Shinjuku. Aimed at those who enjoy fashion like "free-spirited adventurers," the pop-up features bags that will lift your spring spirit.



>>For more information about Urban Closet's refreshed reopening, click here

【Store Information】
Urban Closet, 2nd Floor, Isetan Shinjuku Store
Phone: 03-3352-1111






Fashion woven by Mieko Kawakami x Re-Style


Re-Style, an edited shop at Isetan Shinjuku that carries over 50 brands, has created a collection of styles representing Spring/Summer 2020, including "Essential Feminine," "Nature Resort," and "Ethical." A visual book has been created based on keywords such as "Chic" and "Conscious Approach." Along with styling, the book features three original stories written by author Mieko Kawakami, based on this season's key themes.

The 2020 Spring/Summer styling book, featuring the original stories, will be available from March 11th.


In-store events focusing on "Essential Feminine" will also be held from March 11th. Be sure to check out the displays that express the worldview of the stories.

In addition, the Isetan Shinjuku store website also features Kawakami Mieko, an admitted Isetan enthusiast, talking about the appeal of shopping at Isetan Shinjuku store.

>>Click here for more information on the interview and styling book




[Store Information]
Isetan Shinjuku Store, 3rd Floor, ReStyle
Phone: 03-3352-1111

[Event Information]
Essential Feminine ~ReStyle 2020 Spring/Summer~
Dates: March 11th - 17th
Venue: Main Building, 3rd Floor, Center Park/Promotion


*All listed prices include tax.
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