Jaeger-LeCoultre has appointed Lenny Kravitz as its newest ambassador. One of today's most outstanding rock musicians, singer, songwriter, multi-instrumentalist, actor, designer and photographer, he epitomizes the modern-day all-round cultured man.
Courtesy of JAEGER LECOULTRE
Provocative and unique from the very beginning of his career, Lenny Kravitz has always forged his own path and possessed a strong aesthetic sense. His creative philosophy and that of Jaeger-LeCoultre are highly similar, making his relationship with the Maison a natural fit. "The most important thing for a creator is to find their own voice, know what they want to express, stay true to their vision, and always be open to new ideas," he says.
A watch enthusiast since childhood, captivated by his father's chronographs, Lenny continues, "I am deeply drawn to Jaeger-LeCoultre. The way they combine the highest levels of craftsmanship, design, and functionality in their watches resonates deeply with me."
"A genre-defying genius, Lenny Kravitz embodies the values and style of Jaeger-LeCoultre with his artistry and ingenuity. We are honored to have him as an ambassador for the Maison," said Catherine Regnier, CEO of Jaeger-LeCoultre.
One of Lenny's favorite watches is the Reverso. When he performed at the 2023 Academy Awards, he paired it with a black silk jumpsuit layered with jewelry. For Lenny, whose innate sense of style earned him the CFDA's Fashion Icon award last year, the instantly recognizable design icon makes the Reverso the ideal watch. Fusing 1970s bohemian influences with rock star classics and fashion, Lenny's effortless elegance elevates even his boldest outfits with effortless, timeless style.
Courtesy of JAEGER LECOULTRE
"A watch is not only about function, but also about style—how it looks and how it fits on your wrist. You need to have a connection with it," he adds. "My Jaeger-LeCoultre watch feels like it's always with me, like it's part of me, and its style is truly timeless. I can truly make it my own. As I change my mood, my watch always adjusts to suit me. It's as if the watch becomes one with me."
Courtesy of JAEGER LECOULTRE
Lenny's music blends inspiration from rock, blues, funk and soul, matching his unique and ever-evolving musical style with his distinctive and distinctive personal style. The famous pieces he designed are confident and timeless, with a bold, contemporary edge. Like Jaeger-LeCoultre, Lenny's creative endeavors are driven by curiosity and a spirit of relentless exploration. He blends myriad influences and inspirations with innovative ideas, ensuring that each new piece is fresh, exciting, and unmistakably his own.
He recently finished shooting Jaeger-LeCoultre's new campaign, due for release in May, with Jaeger-LeCoultre ambassador Anya Taylor-Joy.
About Lenny Kravitz
One of the most remarkable rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class in a career spanning more than 30 years. A composer, producer, and multi-instrumentalist heavily influenced by '60s and '70s soul, rock, and funk, he has won four consecutive GRAMMY® Awards, including a record for the most wins in the category of "Best Male Rock Vocal Performance." In addition to 11 studio albums that have sold over 40 million copies worldwide, the multi-talented Lenny has branched out into film, starring as Cina in the blockbuster films "The Hunger Games" and "The Hunger Games: 2." He has also appeared in the critically acclaimed films "Precious" and "The Butler." Lenny founded the creative firm, Kravitz Design Inc., which produces notable ventures such as hotels, condominiums, private residences, and luxury brands like Leica and Dom Pérignon. He is also a respected rock musician and a significant fashion influence, receiving the CFDA's "Fashion Icon" award in 2022. He has also published a photo book, "Flash," documenting his musical career from a unique perspective. His recent memoir, "Let Love Rule," was a New York Times bestseller. In 2018, he released his 11th full-length album, "Raise Vibration." She is currently the global ambassador for YSL Beauty and the global face of Y Fragrance. She was recently announced to have her name inscribed on the Hollywood Walk of Fame in 2023. Kravitz is scheduled to release a new album in 2023.
Jaeger-LeCoultre: A Watchmaker's Watchmaker
In the tranquil setting of the Vallée de Joux, the Jaeger-LeCoultre Manufacture cultivates a special sense of belonging. It is here that the spirit of Jaeger-LeCoultre is born, inspired by the magnificent scenery of the Jura Mountains and guided by an unquenchable thirst for innovation and creativity. Under one roof, the Manufacture brings together the skills of watchmakers, watch engineers, designers and masters of decorative arts, bringing to life watches that combine technical ingenuity with the beauty of design and a refined look that avoids ostentatious ornamentation. Known as a watchmaker's watchmaker, the Manufacture has expressed its spirit of constant innovation since 1833 through the creation of over 1,300 calibers, a spirit that was embodied in the Reverso, which was born in 1931. With its sleek Art Deco lines and unique reversible case, the Reverso became a classic of 20th-century design, one of the most instantly recognizable watches, and remains a symbol of timeless modernity today.
Courtesy of JAEGER LECOULTREProvocative and unique from the very beginning of his career, Lenny Kravitz has always forged his own path and possessed a strong aesthetic sense. His creative philosophy and that of Jaeger-LeCoultre are highly similar, making his relationship with the Maison a natural fit. "The most important thing for a creator is to find their own voice, know what they want to express, stay true to their vision, and always be open to new ideas," he says.
A watch enthusiast since childhood, captivated by his father's chronographs, Lenny continues, "I am deeply drawn to Jaeger-LeCoultre. The way they combine the highest levels of craftsmanship, design, and functionality in their watches resonates deeply with me."
"A genre-defying genius, Lenny Kravitz embodies the values and style of Jaeger-LeCoultre with his artistry and ingenuity. We are honored to have him as an ambassador for the Maison," said Catherine Regnier, CEO of Jaeger-LeCoultre.
One of Lenny's favorite watches is the Reverso. When he performed at the 2023 Academy Awards, he paired it with a black silk jumpsuit layered with jewelry. For Lenny, whose innate sense of style earned him the CFDA's Fashion Icon award last year, the instantly recognizable design icon makes the Reverso the ideal watch. Fusing 1970s bohemian influences with rock star classics and fashion, Lenny's effortless elegance elevates even his boldest outfits with effortless, timeless style.
Courtesy of JAEGER LECOULTRE"A watch is not only about function, but also about style—how it looks and how it fits on your wrist. You need to have a connection with it," he adds. "My Jaeger-LeCoultre watch feels like it's always with me, like it's part of me, and its style is truly timeless. I can truly make it my own. As I change my mood, my watch always adjusts to suit me. It's as if the watch becomes one with me."
Courtesy of JAEGER LECOULTRELenny's music blends inspiration from rock, blues, funk and soul, matching his unique and ever-evolving musical style with his distinctive and distinctive personal style. The famous pieces he designed are confident and timeless, with a bold, contemporary edge. Like Jaeger-LeCoultre, Lenny's creative endeavors are driven by curiosity and a spirit of relentless exploration. He blends myriad influences and inspirations with innovative ideas, ensuring that each new piece is fresh, exciting, and unmistakably his own.
He recently finished shooting Jaeger-LeCoultre's new campaign, due for release in May, with Jaeger-LeCoultre ambassador Anya Taylor-Joy.
About Lenny Kravitz
One of the most remarkable rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class in a career spanning more than 30 years. A composer, producer, and multi-instrumentalist heavily influenced by '60s and '70s soul, rock, and funk, he has won four consecutive GRAMMY® Awards, including a record for the most wins in the category of "Best Male Rock Vocal Performance." In addition to 11 studio albums that have sold over 40 million copies worldwide, the multi-talented Lenny has branched out into film, starring as Cina in the blockbuster films "The Hunger Games" and "The Hunger Games: 2." He has also appeared in the critically acclaimed films "Precious" and "The Butler." Lenny founded the creative firm, Kravitz Design Inc., which produces notable ventures such as hotels, condominiums, private residences, and luxury brands like Leica and Dom Pérignon. He is also a respected rock musician and a significant fashion influence, receiving the CFDA's "Fashion Icon" award in 2022. He has also published a photo book, "Flash," documenting his musical career from a unique perspective. His recent memoir, "Let Love Rule," was a New York Times bestseller. In 2018, he released his 11th full-length album, "Raise Vibration." She is currently the global ambassador for YSL Beauty and the global face of Y Fragrance. She was recently announced to have her name inscribed on the Hollywood Walk of Fame in 2023. Kravitz is scheduled to release a new album in 2023.
Jaeger-LeCoultre: A Watchmaker's Watchmaker
In the tranquil setting of the Vallée de Joux, the Jaeger-LeCoultre Manufacture cultivates a special sense of belonging. It is here that the spirit of Jaeger-LeCoultre is born, inspired by the magnificent scenery of the Jura Mountains and guided by an unquenchable thirst for innovation and creativity. Under one roof, the Manufacture brings together the skills of watchmakers, watch engineers, designers and masters of decorative arts, bringing to life watches that combine technical ingenuity with the beauty of design and a refined look that avoids ostentatious ornamentation. Known as a watchmaker's watchmaker, the Manufacture has expressed its spirit of constant innovation since 1833 through the creation of over 1,300 calibers, a spirit that was embodied in the Reverso, which was born in 1931. With its sleek Art Deco lines and unique reversible case, the Reverso became a classic of 20th-century design, one of the most instantly recognizable watches, and remains a symbol of timeless modernity today.
