SHISEIDO Pico mini cosmetics releases new lip and nail colors that represent a day in Tokyo

Release Date:2020.03.01
Feb 6, 2020
Shiseido's mini-sized makeup line, "SHISEIDO PICO," will be releasing two new colors, "Mousse Powder Lip PICO" and "Nail Enamel PICO," in 18 varieties, all of which represent a day in Tokyo, exclusively in Japan from March 1st.


Now in its third year, the concept is "Tokyo 24h." Inspired by the diverse faces of Tokyo in a day, the new mousse-type lipsticks, "Mousse Powder Lip PICO" (1,800 yen) and "Nail Enamel PICO" (1,000 yen), will be released in limited quantities.

"Mousse Powder Lip Pico" 07 "May We Meet Again?" (1,800 yen)
"Mousse Powder Lip Pico" is a lipstick that has a light, mousse-like texture, soft color, and a semi-matte finish. It can also be used as a cheek color or highlighter. "Nail Enamel Pico" is characterized by its vibrant color and beautiful shine, and its long-lasting finish. The lipstick and nail enamel are mini-sized, making them easy to try and perfect as a treat for yourself or as a gift.

There are 9 colors of lipstick and nail enamel each. The collection reflects the spring/summer 2020 trends of "a striking look," "nuanced colors that can be used in a variety of ways," and "a translucent finish," while also creating "cute and cool" colors that suit the tastes of younger generations. The lipsticks and nail enamels are divided into three groups: morning, daytime, and nighttime, with three colors in each group: the "morning group" with its sparkling nuances and freshness, the "daytime group" that is vibrant and bright, and the "night group" that is a little more mature, cool, and edgy.

"Nail Enamel Pico" 03 Contrail (1,000 yen)
The package design shows off the color of the contents and features a clock face depicting the passage of a day. The colors of the cap and the bands on the tube represent the three groupings of morning, noon, and night. The color names were also carefully chosen to convey the changing light, scenery, scent, and temperature over time.

Sales will begin in limited quantities from March 1st at approximately 290 stores, mainly department stores, nationwide, as well as on the SHISEIDO official website and Shiseido's comprehensive beauty website, "Watashi Plus."
編集部
  • Mini-sized cosmetics "SHISEIDO Pico"
  • "Mousse Powder Lip Pico" 01 Sweet Aftertaste (1,800 yen)
  • "Mousse Powder Lip Pico" 02 Asaka and City (1,800 yen)
  • "Mousse Powder Lip Pico" 03 Sakura to Dancing (1,800 yen)
  • "Mousse Powder Lip Pico" 04 Building Sunshine (1,800 yen)
  • "Mousse Powder Lip Pico" 05 Cat in the Alley (1,800 yen)
  • "Mousse Powder Lip Pico" 06 Bookstore Encounter (1,800 yen)
  • "Mousse Powder Lip Pico" 07 I wonder if we'll meet again (1,800 yen)
  • "Mousse Powder Lip Pico" 08 Love in the Post (1,800 yen)
  • "Mousse Powder Lip Pico" 09 A glass of wine (1,800 yen)
  • "Nail Enamel Pico" 01 Dawn Rainbow (1,000 yen)
  • "Pico Nail Enamel" 02 Imperial Palace Orchid (1,000 yen)
  • "Nail Enamel Pico" 03 Contrail (1,000 yen)
  • "Nail Enamel Pico" 04 Cold Tile (1,000 yen)
  • "Nail Enamel Pico" 05 Sanji no Jun Kissa (1,000 yen)
  • "Nail Enamel Pico" 06 Amber Latte (1,000 yen)
  • "Pico Nail Enamel" 07 Under the Cherry Blossoms at Night (1,000 yen)
  • "Nail Enamel Pico" 08 Night Masterpiece Theater (1,000 yen)
  • "Nail Enamel Pico" 09 Ginza Neon (1,000 yen)
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