BYREDO's 2020 re-edition of its "nameless perfume" "UNNAMED" will be available exclusively at Isetan Shinjuku and Mitsukoshi Isetan's cosmetics online store meeco from February 1st.

BYREDO "UNNAMED LIMITED EDITION" EDP 100ml (30,500 yen)
This is a re-edition of the "Unnamed" perfume, which was released in 2016 to commemorate the brand's 10th anniversary.

This "Unnamed" fragrance allows its wearer to become its godparent by weaving together words that they associate with the scent. It comes with a lettering set using Byredo's original font, allowing you to inscribe a name of your own choosing on the anonymous label.

In addition to black, the 2020 version also comes with lettering sets in fluorescent blue, green, and pink. Initials, a name, a location, a lucky number, a time... Use your imagination and name this perfume with any word you like.

The 2020 version of the "nameless" perfume, "Unnamed," comes with a lettering set using Byredo's original font.
Byredo's creative director, Ben Gorham, understands that words affect the senses, and therefore this product was created with the desire to free yourself from all preconceptions and allow you to enjoy the "nameless" scent solely through your senses.

This sensational scent will leave you trembling with curiosity - is it the spicy and fruity scent of pink pepper, or the cool scent of gin? If you have a keen sense of smell, you may be able to detect the ingredients from the complex composition of the perfume, but even if you can't, you're lucky. As Gorham says, "This 'nameless' perfume will be reborn as a new scent depending on the name you give it," so you can simply enjoy the new sensations that the scent evokes.