A new Gucci store will open on November 22nd on the first floor of the newly renovated Shibuya Parco.
Located on the first floor of the new Shibuya Parco building and featuring a dedicated main entrance facing Shibuya Koen-dori Street, the new store has a sales floor area of approximately 240 square meters and offers a wide range of items, from men's and women's apparel to handbags, luggage, small leather goods, shoes, jewelry, watches, silk products, belts, eyewear, and fragrances.
The store was created with a unique concept that resonates with the new era of Shibuya Parco. Above the main entrance facing Shibuya Koen-dori Street, the Gucci sign is illuminated in red. Inside, tubular lights hanging from the ceiling change from white to pink throughout the day, reflecting off the mirrored ceiling and geometrically patterned mirror panels, creating a striking contrast with the natural texture of the birch flooring.
The vibrant atmosphere of the space, combined with the bold yellow and green display furniture and satin cushion walls, creates a charming store space that is uniquely Gucci. Luxurious sofas and stools covered in Gucci prints and fabrics are placed throughout the store.
Combining traditional Japanese décor with Gucci's contemporary aesthetic, the fitting rooms and entrance hall feature black fringed curtains featuring a floral and tree print inspired by Japanese paintings.
The store also features a "Secret Room" offering an exclusive shopping experience. The walls are decorated with floral and tree prints, and the oak floor features an original pattern combining plants with a star and checkerboard pattern, allowing customers to relax in a personal atmosphere.
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Many guests attended the preview held on the 19th to celebrate the opening of Gucci Shibuya Parco.
Six different visual posters also took over the streets of Shibuya. These posters were developed as a playful experiment, allowing visitors to create art on their screens by capturing all the different posters on their devices and posting them in the correct order on Instagram. For a limited time, Shibuya Parco will feature an art wall that embodies Gucci's unique aesthetic, featuring hand-painted dreamy still lifes featuring Gucci's latest collection.
Located on the first floor of the new Shibuya Parco building and featuring a dedicated main entrance facing Shibuya Koen-dori Street, the new store has a sales floor area of approximately 240 square meters and offers a wide range of items, from men's and women's apparel to handbags, luggage, small leather goods, shoes, jewelry, watches, silk products, belts, eyewear, and fragrances.
The store was created with a unique concept that resonates with the new era of Shibuya Parco. Above the main entrance facing Shibuya Koen-dori Street, the Gucci sign is illuminated in red. Inside, tubular lights hanging from the ceiling change from white to pink throughout the day, reflecting off the mirrored ceiling and geometrically patterned mirror panels, creating a striking contrast with the natural texture of the birch flooring.
The vibrant atmosphere of the space, combined with the bold yellow and green display furniture and satin cushion walls, creates a charming store space that is uniquely Gucci. Luxurious sofas and stools covered in Gucci prints and fabrics are placed throughout the store.
Combining traditional Japanese décor with Gucci's contemporary aesthetic, the fitting rooms and entrance hall feature black fringed curtains featuring a floral and tree print inspired by Japanese paintings.
The store also features a "Secret Room" offering an exclusive shopping experience. The walls are decorated with floral and tree prints, and the oak floor features an original pattern combining plants with a star and checkerboard pattern, allowing customers to relax in a personal atmosphere.
NONMany guests attended the preview held on the 19th to celebrate the opening of Gucci Shibuya Parco.
Six different visual posters also took over the streets of Shibuya. These posters were developed as a playful experiment, allowing visitors to create art on their screens by capturing all the different posters on their devices and posting them in the correct order on Instagram. For a limited time, Shibuya Parco will feature an art wall that embodies Gucci's unique aesthetic, featuring hand-painted dreamy still lifes featuring Gucci's latest collection.
【Store Information】
Gucci Shibuya Parco
Address: 15-1 Udagawacho, Shibuya-ku, Tokyo
Hours: 10:00-21:00
Opening Date: November 22nd
Irregular Holidays
Gucci Shibuya Parco
Address: 15-1 Udagawacho, Shibuya-ku, Tokyo
Hours: 10:00-21:00
Opening Date: November 22nd
Irregular Holidays
