Chloé will open a pop-up boutique for its new iconic bag, "CHLOÉC," at The Stage on the first floor of the main building of Isetan Shinjuku from December 11th to 17th. In addition to new colors of the bag, the venue will also be introducing for the first time "CHLOÉ C PERSONALIZATION," which allows customers to customize their bags with a "C" motif.
The "CHLOÉ C" bag, which first appeared in the 2018 Spring Collection, features a square shape and a bold "C" motif. This is the first personalization for "CHLOÉ C," and customers can choose from 10 colors for the removable signature "C," including green, purple, and gold, and freely combine it with a selection of seven bag colors.

"CHLOÉ C MINI SQUARE BAG" (179,000 yen / exclusive to Shinjuku Isetan CHLOÉ C pop-up boutique)
"PERSONALIZED “C”" (20,000 yen)

*All prices are for the bag only. "PERSONALIZED “C” Parts" (20,000 to 69,000 yen) sold separately

"CHLOÉ C MINI SQUARE BAG" (136,000 yen)
"PERSONALIZED “C”" (20,000 yen)

*All prices are for the bag only. "PERSONALIZED “C” PARTS" (20,000-69,000 yen) sold separately
The pop-up boutique, which expresses a playful worldview through displays of “C” parts, will also feature digital simulations that allow customers to imagine and enjoy various personalization combinations, and will also be selling the Mitsukoshi Isetan limited edition "CHLOÉ C VANITY BAG," a bag inspired by a sunglasses case.
"CHLOÉ C VANITY BAG" Left & center: 125,000 yen, Right: 111,000 yen
All exclusive to Mitsukoshi Isetan

On the same day, December 11th, a festive pop-up boutique will also open at JR Nagoya Takashimaya, where you can purchase Chloé's Japan-exclusive festive collection to brighten up the holiday season. "CHLOÉ C" SMALL SQUARE BAG (213,000 yen), "CHLOÉ C" SMALL TRI-FOLD WALLET (48,000 yen), "CHLOÉ C" ZIPPED LONG WALLET (63,000 yen) *All items available only in Japan This year's Japan-exclusive Festive Capsule Collection features a lineup of Japan-exclusive items from the brand's two representative collections, "CHLOÉ C" and "ALPHABET." The "CHLOÉ C" lineup includes one bag and four wallets. The bag is a small size that is easy to use daily and comes in Blondie Beige. The wallets include two types: the flap-type "CHLOÉ C" LONG WALLET WITH FLAP (63,000 yen) and the zip-type long wallet "CHLOÉ C" ZIPPED LONG WALLET (63,000 yen); the tri-fold wallet "CHLOÉ C" SMALL TRI-FOLD WALLET (48,000 yen), which is perfect for small bags; and the functional zip-up purse "CHLOÉ C" MEDIUM PURSE WITH CARD SLOTS & KEY POCKET (40,000 yen), which has a key ring inside. The bold "C" hardware sparkles against the pale gold that matches the flap and parts of the body, adding a feminine accent to the masculine square shape.

"CHLOÉ C" LONG WALLET WITH FLAP (63,000 yen), "CHLOÉ C" MEDIUM PURSE WITH CARD SLOTS & KEY POCKET (40,000 yen), "ALPHABET" SMALL TRI-FOLD WALLET (49,000 yen), "ALPHABET" LONG WALLET WITH FLAP (62,000 yen)
*All items are available only in Japan


"ABY" SMALL DAY BAG (237,000 yen), "ABY" SMALL TRI-FOLD WALLET (57,000 yen), "ABY" LONG WALLET WITH FLAP (70,000 yen)
*All exclusive to the Festive Pop-Up Boutique
In addition, "ABY", which has updated the brand's signature bags, will release a capsule collection exclusive to the Festive Pop-Up Boutique to be held in December. The "ABY" SMALL DAY BAG (237,000 yen) features a padlock made of metallic pale gold leather, giving it a special presence befitting the holiday season. Four new wallet styles from the Fall/Winter 2019 collection will also be available. Among them, the "ABY" WALLET ON CHAIN (100,000 yen), which comes with a chain shoulder strap and can be used as a wallet bag, is a must-have item for holiday travel and is suitable for a variety of occasions, from daytime wear to cocktails.

After JR Nagoya Takashimaya, the festive pop-up boutique will also travel to Hankyu Umeda Main Store and Isetan Shinjuku Store from December 18th. Check below for detailed event dates!