Isetan Shinjuku, known for its extensive clothing-focused services and a lineup of items that will inspire your sense of style, is launching the fashion advice channel "Isetan Channel"! In the first episode, we'll answer your questions about how to wear knit dresses, a fall/winter essential.

"A knit dress is a great way to complete an outfit, perfect for when you're short on time. Today, I tried to create a smart look with pumps and round glasses, but it ended up looking a bit flat and the silhouette didn't quite fit, resulting in a rather unfashionable look... What can I change to make it more modern? Can you suggest some stylish styling ideas that will suit me?"




This light beige ribbed knit dress exudes a bright and elegant look. Its simple design makes it perfect for everyday wear, pair it with a jacket for work, or accessorize it with accessories for a special occasion. The high neck and flared waist create a flattering silhouette.



High-neck knit sweater (¥39,000/TONE), skirt (¥39,000/HYKE), boots (¥27,000/Number Twenty-One)

The most important thing to remember is to use accessories! First, change from pumps to boots. The volume of boots helps balance out your overall look. While black is a basic color, it can look heavy, so to bring out the knit's charm, we recommend a cream-colored white. It pairs perfectly with classic closet items like jeans and skirts, so it's convenient to have one on hand. And bags. While bright colors are often considered intimidating, accessories are easy to incorporate. Simply adding one can instantly elevate your style, so give it a try. Bringing your center of gravity closer to your feet by choosing boots or carrying a large bag lower can also help hide shoulder width and other body shape concerns. Next, clothing. Layering a long pleated skirt creates a light feel with varying lengths of rim. Simply rolling up your sleeves to casually reveal a touch of style adds an accent, so it's important to wear a top underneath! Isetan Shinjuku offers a personal consulting service called "Charming Woman," where certified stylists offer comprehensive advice based on a diagnosis. Have you heard of it?

What is "Charming Woman"?
We spoke to our in-store stylists for more details.

Q: What was the background to launching the service?
A: "Originally, we had a broader target audience, such as 'I want to know my color scheme' or 'I want to know what makeup colors suit me.' However, we had a strong desire to properly engage with people who want to be fashionable but are unsure of what to buy. We also wanted to help them enjoy fashion more flexibly. So, we launched the service in November 2018 as a clothing-focused service, with a team of "fashion experts" with various qualifications, including lingerie concierges, color analysts, shoe fitters, formal specialists, body style advisors, and image consultants. While it is a paid service, it has been incredibly well-received, and reservations are flooding in. By the way, we currently only accept reservations online."

Q: Please tell us about the service process.
A: "We currently have seven different menus, and you can choose one based on the type of diagnosis you want and your concerns. After making a reservation online, a stylist will contact you in advance via email to discuss your concerns and other details, and then come to the salon on the day to begin the 180-minute consulting service. Based on the results of each diagnosis, we will provide advice on how to coordinate your outfits and how to incorporate accessories."

Q: What kind of concerns do your customers have?
A: "Everyone has different concerns, such as, 'My body shape has changed since giving birth, so I want to know what clothes look good on me now,' or 'I'm planning to dress up, so I want you to help me coordinate my outfits.' Many customers end up coming back after receiving compliments from people around them. We receive many happy comments from customers who have discovered a new side of themselves."

Q: For example, what type of person would find it easy to wear the knit dress introduced today?
A: "The dress is a light beige, so it would suit a 'natural' type with a matte skin tone and strong bones. Incidentally, bone structure types can be broadly divided into three types. In addition to the ones I mentioned earlier, there's 'straight', which has a three-dimensional, bouncy body, and 'wavy', which has a flat, delicate body."

Q: What hairstyle and accessories should I wear to style it well?
A: "The high neckline makes for a neat, short hairstyle. For those with long hair, tying it up loosely will help balance the look. Footwear varies depending on bone structure, but 'natural' types look best in outfits that lower the center of gravity, so I recommend chunky shoes like boots or dad sneakers. It's also a good idea to add larger accessories or bags to accentuate the look."



--Staff--
Photographs: Tetsuya Maehara
Hair & Makeup: Chiho Hatae
Stylist: Yuta Kotani
Model: Tsukina (unknownmodelmanagement)
Text: Anna Kobayashi
Edit: Sayuri Sekine, Iori Ihara (FASHION HEADLINE)