Parfums Givenchy will release three new products in its "DW Power Ten (DW10)" series on March 1st. This series was developed by experts in fields including dermatology, biochemistry, and pharmacology, aiming to combine whitening and skincare. Focusing on the three steps of pigmentation that rob skin of its whiteness—production, transportation, and accumulation—these products contain the "White Integral Sequencer," a complex ingredient carefully selected by experts to achieve pristine white skin. Furthermore, it is said to improve skin tone and maintain a white complexion that reflects more light. The medicated serum "DW10 More Than White Serum Plus" (30ml/12,500 yen) contains not only White Integral Sequencer but also the new skin-conditioning ingredient Ophiopogon chinensis extract. It improves skin's texture and smoothness, leading to beautiful, radiant white skin. "DW10 Clear Shot" (15ml/9,500 yen), another medicated beauty serum, contains evening primrose extract, a skin-conditioning ingredient. The extract spreads into the stratum corneum of the skin, aiming for long-lasting, pristine skin. It comes in unique packaging that allows it to be applied directly to problem areas.

Meanwhile, the dedicated cream, "DW10 Whitening Night Cream" (50ml/111,000 yen), contains apricot seed oil, a skin-conditioning ingredient that has been carefully extracted so as not to destroy its nutrients. It moisturizes skin that tends to dry out while you sleep, supporting healthy skin function.

A limited-edition original UV-blocking umbrella will be given as a gift to customers who spend over 13,000 yen on the "DW" series.