Isetan Salon de Parfum, Japan's largest fragrance festival, will be held for four days from October 20th to 23rd at the event hall on the 6th floor of the main building of the Isetan Shinjuku store.



For the 7th time, the venue has been moved to the 6th floor and expanded. Artist and model Hitomi Kaji will serve as the official ambassador, and approximately 40 fragrance brands from around the world will be gathering.

Two brands will be making their Japan debut. Parfums de la Bastide will be introducing Ansucien Eau de Parfum (100mL, ¥13,750 including tax). The scents, inspired by the nature of Provence in the south of France, are environmentally friendly and free of preservatives, dyes, and UV-diffusing agents. Hermetica, which debuted in France in 2018, also has innovative alcohol-free perfumes, such as Rose Fire Eau de Parfum (100mL, 23,100 yen including tax), which are not tested on animals and are in line with modern trends.

Hermetica "Rose Fire Eau de Parfum" (100mL, 23,100 yen including tax)
In addition, 10 other brands will be appearing at the event for the first time: Byredo, Frédéric Malle, Kilian, Fueguia 1833, Cocolux, Histoire de Parfums, Couvent des Minimes, Ciro, Sombon, and Nars.

Kilian "Lemon in Zest Lugano Eau de Parfum" (50mL 41,250 yen including tax)
The venue will be stocked with venue-exclusive and advance sale products. Kilian's "Lemon in Zest Lugano Eau de Parfum" (50mL, 41,250 yen including tax) and Frederic Malle's "Sal Gosse" (100mL, 28,600 yen including tax) will be sold exclusively at the Isetan Shinjuku store, while Guerlain's "Aqua Allegoria Discovery Duo" (10mL x 2 bottles, 6,160 yen including tax) will also be available exclusively at the venue.

There will also be a variety of convenient mini-sized fragrances available. Even fragrance novices can easily adopt these fragrances, and advanced users can choose different scents to match the time of day and their outfit.

Frederic Malle "Salle Gosse" (100mL, 28,600 yen including tax)

In addition, for the first time, the store will also be offering the "Isetan Salon de Parfum Special Consultation," a counseling service that goes beyond the boundaries of brands to suggest the perfect fragrance for you. A member of the Japan Fragrance Association, an expert in fragrance, will help you choose a fragrance. The consultation takes approximately 30 minutes. Reservations are required and can be made by phone (03-3352-1111) from 11:00 on October 14th. Starting at 11:00 AM on October 20th, the Isetan version of the Japan Fragrance Association's fragrance awards, the "Isetan Fragrance Awards," will be held for the first time. Why not discover a new scent at this annual fragrance festival that brings together fragrance brands from around the world?