The first directly managed store in Japan for FLOWFUSHI's new brand, UZU, will open on the first floor of the main building of Isetan Shinjuku on November 20th.



Following the flagship store, UZ 19 HOWARD, which opened in the SOHO district of New York, this will be the brand's second permanent store worldwide and will offer a unique brand experience, including the sale of in-store exclusive collections.


Also available is "UZ 7 SHADES OF BLACK," the 14th color of the hugely popular "EYE OPENING LINER" eyeliner, known for its smooth application and great color payoff, and featuring a lineup of seven different shades of black.

"UZ 7 SHADES OF BLACK" is currently available exclusively online in nine countries around the world, and this directly managed store is the first to carry it in a brick-and-mortar store in Japan.