GRID, a new cosmetics brand offering sophisticated women new ways to enjoy makeup, will officially open in the cosmetics section on the first floor of the main building of Isetan Shinjuku on November 20th. Ahead of its official debut, the brand will be available at Ron Herman stores starting October 1st.


GRID is a new brand created for sophisticated women who "want to continue to radiate charm even as they age." The brand believes that a woman who values her individuality, is natural and unpretentious, yet somehow captivating, is beautiful. The brand was launched to create an alluring woman who is beautiful from head to toe, brimming with confidence and a relaxed look.

"Skin Veil" (5,000 yen)
The company values its products as being authentic, yet minimalist and featuring only the essential elements. The high quality of the products, which are both comfortable to use and easy for anyone to adopt, was achieved through a collaboration with Ryuji Nakajima, who has been active in the industry for many years.

"Highlight Cheek" (5,500 yen)

Ahead of its official debut, the collection will be available from October 1st at Ron Herman Sendagaya, Futakotamagawa, Roppongi, Kyoto, and Fukuoka stores, RHC Ron Herman Minatomirai, Sense Ron Herman Sendagaya and Futakotamagawa, HAPP'S Shibuya, and ELLE SHOP (www.elleshop.jp).

Whether you're wearing a jacket and shirt, a T-shirt and jeans, or a dress, these items will help modern women to always look their best and most attractive.