Chloé's ever-popular signature line has been joined by a new release: Chloé L'Eau Eau de Toilette. A stellar cast of guests attended the launch party.


The new variation of "Chloé Rose," "Chloé L'Eau Eau de Toilette" (30ml 7,700 yen, 50ml 10,400 yen, 100ml 15,000 yen), released on September 11, features a natural rose scent enhanced by the vibrant scent of magnolia, which contains multifaceted nuances. Jasmine and the bright, zesty scent are blended with lush oakmoss. It features refreshing floral notes unique to Chloe.

The bottle inherits the iconic design of Chloe Eau de Parfum, a precious fragrance that has been loved for generations, and is designed to look as if a coral pink light is overflowing from within. Following the campaign commemorating the 10th anniversary of the launch of Chloe Eau de Parfum, actress Haley Bennett has been appointed as the icon.

Mirei Kiritani
Aya Omasa
On September 13th, a one-night-only commemorative event was held at Mansard Studio in Daikanyama to celebrate the release of Chloe L'Eau Eau de Toilette. A total of around 60 celebrities and influencers, including Saeko, Mirei Kiritani, Aya Omasa, Sayo Yoshida, Arisa Urahama, and Shen Tanaka, attended the event. In addition to an exhibition of the newly released Chloé L'eau Eau de Toilette, a special watercolor painting workshop was held, inspired by the word "L'eau" (water). Enveloped in the gentle scent of roses, the approximately 60 guests enjoyed a luxurious time coloring according to their own individual sensibilities.