FLOWFUSHI's new brand "UZU" will be releasing a total of 12 new products, "UZU 38℃ / 99℉ Lipstick <Tokyo>" and "UZU 38℃ / 99℉ Lip Treatment," on September 27th. They will be available for pre-sale at a pop-up store held at Omotesando Hills from September 15th to 17th.

"Uzu 38℃ / 99℉ Lipstick <Tokyo>" (2,200 yen each)
These two new lipsticks contain the unique beauty ingredient "End Mineral®︎," which generates a high concentration of negative ions. It gives your lips a pure, slightly flushed complexion. Each bottle also contains 19 billion "La Flora EC-12®️," a world first that works on resident bacteria, leading to lips that remain moisturized.

The "Uzu 38℃ / 99℉ Lipstick <Tokyo>" (2,200 yen) comes in a lineup of six shades. Six formulas with different concentrations and textures have been developed to express the different personalities of each of the six shades. Special technology has been used to reduce the coefficient of friction, allowing the lipstick to spread smoothly and evenly, as if melting on contact with the lips. The unique balance of powder, wax, and oil has been adjusted to create a rich texture that combines excellent adhesion, staying power, and a smooth application.

"Uzu 38℃ / 99℉ Lip Treatment" (1,600 yen each)
The "Uzu 38℃ / 99℉ Lip Treatment" (1,600 yen) also comes in a lineup of six varieties. It delivers treatment effects that will satisfy anyone seeking moisture, whether they live in extremely dry areas around the world or have lip conditions due to race or gender, while also delivering vibrant color that can be used as a lip gloss for makeup. The angle of the tip that fits perfectly to the lips remains the same, but the surface that touches the lips has been redesigned to allow for an even application in one stroke. In addition, the finer, 0.8-denier brushed fabric provides a softer, gentler fit.


Ahead of nationwide store and online sales on September 27, a pop-up store will open on the grand staircase of Omotesando Hills for three days from September 15 to 17. All 12 varieties will be released globally first. The key visual for "UZU 38℃ / 99℉" features unpublished photos of the photographers' personal "38℃ moments," rather than photos taken for advertising purposes by 10 world-renowned photographers. Purchasers of the product during the event will receive a free postcard featuring the image, limited to the first 1,500 customers.