NARS is celebrating its 25th anniversary this year. To celebrate, the brand is announcing two new lip collections for its lipstick, the brand's founding principle.

The "ORIGINAL 12 ICONIC LIPSTICK COLLECTION," with its striking deep red packaging, will be available exclusively on the brand's official website from September 13th. The "ICONIC LIPSTICK COLLECTION," which comes in 60 colors and allows for limitless artistry and self-expression, will be available in advance on the brand's official website from September 13th, and will be available nationwide from September 20th.

The ORIGINAL 12 ICONIC LIPSTICK COLLECTION: 12 revolutionary lipstick colors first introduced by NARS

"ORIGINAL 12 ICONIC LIPSTICK COLLECTION" (12 colors total / ¥3,300 each)

The "ORIGINAL 12 ICONIC LIPSTICK COLLECTION" is a revival collection of the 12 revolutionary lipstick colors first introduced by founder François Nars when the brand was founded in 1994. After 25 years, the brand's original lipstick has been updated and released in special red packaging.




The shade range comes in three finishes: matte, satin, and sheer, enabling limitless artistry and self-expression. The innovative formula, rich in pigments, delivers vibrant color with just one stroke. Each shade range conditions lips while providing a comfortable, lightweight feel that lasts for hours.

The "ICONIC LIPSTICK COLLECTION" features 60 edgy colors, ushering in a new era for the brand.

"ICONIC LIPSTICK COLLECTION" (60 colors/¥3,300)

NARS has always redefined beauty and presented new visions for makeup. The "ICONIC LIPSTICK COLLECTION" pays homage to the original 12 lipstick colors introduced by founder François Nars, and features 60 lipstick colors that usher in a new era for the brand on the brand's 25th anniversary.




Like the "ORIGINAL 12 ICONIC LIPSTICK COLLECTION," this lipstick comes in three shade ranges: matte, satin, and sheer. It offers vibrant color with just one stroke and a long-lasting, lightweight feel.

Choose a bold color for a vibrant, innovative makeup look, or reveal yourself with a sensual nude.

There are no rules when it comes to makeup. Enjoy being guided by your lips. For lineup details and retailers, check out the official NARS website (www.narscosmetics.jp)!

In addition, to commemorate the release of this collection, a pop-up "NARS 25th Anniversary Lipstick Studio" will open at Omotesando SIDE on September 14th and 15th.


Ahead of the nationwide release on September 20th, you can try out and purchase all 60 shades of the "ICONIC LIPSTICK COLLECTION" and all 12 shades of the "ORIGINAL 12 ICONIC LIPSTICK COLLECTION" in red packaging, which will be sold exclusively on the official website.



In addition, there will be a special corner where you can learn about the brand's founder and creative director, François Nars, and the brand's history.

This is a rare event that will only last for two days. If you're in Omotesando, be sure to stop by.


Last updated: September 13th